GGA Director Colin Burns, CCM, brings his print ad to life in a new video highlighting his beliefs about the role of an executive search consultant.
Month: March 2024
31 Years | 31 Lessons – Lesson 2
GGA Director Colin Burns, CCM, shares his Winged Foot Golf Club lessons learned about the member experience.
Club Members Perspective – 2024
Launched in 2020 to provide club industry operators insights into club members’ changing preferences and desires, this installment of the Club Members Perspective goes beyond current habits and preferences to examine the underlying reasons behind members’ behaviors.
This year’s survey results show:
Members find emotional connection value over all other types of value, including the often-discussed cost-benefit.
Members are motivated by the desire to access amenities and services, followed by having the right culture.
Generationally, younger members place higher importance on most club areas, as they plan to use the facilities more than their seasoned counterparts.
While members agree that the social environment is critical, a desire for non-traditional usage of the club is not universal.
Members’ concerns mirror those of managers – there is a growing concern related to the lack of people to work in clubs.
While members plan on staying longer, this increased member ‘stickiness’ could be a challenge moving forward.
Read now
About GGA Partners
GGA Partners™ is an international consulting firm and leading advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We work with owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance. Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario, West Palm Beach, Florida, Phoenix, Arizona and Dublin, Ireland.
GGA Partners is proud to be a long-standing CMAA Business Partner.
For further information, contact:
Dr. Eric Brey, Ph.D.
Director
GGA Partners
t: 715.505.7716
e: eric.brey@ggapartners.com
31 Years | 31 Lessons – Lesson 1
Managing a private club is not an easy task. It requires knowledge, stamina, fortitude, patience and a sense of humor. With each new year comes new challenges, opportunities and lessons to learn.
When GGA Director Colin Burns, CCM, joined the firm, he shared the lessons he learned over a lifetime in the hospitality industry, as an advocate for club management and his three decades as the general manager of Winged Foot Golf Club with our team. In hearing those lessons, we were reminded how success comes from doing the right thing every day.
We asked Colin to record his common sense and professional advise for us to share with you. Today we present the first of Colin’s 31 Years | 31 Lessons videos. We will be releasing all 31 on our LinkedIn page over the next several months in the hope you find these lessons helpful as you navigate your own path to success as a leader in our industry.
