2024 Club Leaders Perspective Report
GGA Partners and the Club Management Association of America continue the annual Club Leaders Perspective research to understand the industry’s challenges and opportunities.
Launched in 2020 to benchmark operational data and examine trends while exploring timely topics to address new challenges and take advantage of market opportunities, this year’s annual survey shows:
- Club Leaders can take pride in the positive operational performance, continued strength in membership, and ongoing member satisfaction.
- Even as there is an expected relief from inflationary pressures, there are still existing and emerging challenges that threaten the overall financial health of their clubs.
- As Club Leaders look to the future, they will focus on engaging members and creating an environment that enhances employee attraction and retention efforts.
- Clubs continue to increase operating dues and initiation fees to cover the rising operational and capital expenditures, with capital dues rising at the highest rate of all three.
- Nine out of 10 leaders are concerned about member behavior, and most remedies focus on management-led solutions rather than members self-correcting to address concerns.
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About GGA Partners
GGA Partners™ is an international consulting firm and leading advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We work with owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance. Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario, West Palm Beach, Florida, Phoenix, Arizona and Dublin, Ireland.
GGA Partners is proud to be a long-standing CMAA Business Partner.
For further information, contact:
Dr. Eric Brey, Ph.D.
Director
GGA Partners
t: 715.505.7716
e: eric.brey@ggapartners.com
For additional information the Club Management Association of America, visit: cmaa.org
