Smart Moves by Smart Leaders

This article continues a series of communications from GGA Partners to help private club leaders address challenges confronting their businesses and their employees as a result of the global health crisis. Today, Henry DeLozier offers several examples of the right things to do if you are a crisis leader.

Excellent leadership is a mixture of many important ingredients and information – access to it and knowing how to use it – is critical to the mixture. Smart leaders are using time during the novel coronavirus outbreak to sort through many sources of information to choose the most relevant and insightful information sources available to them.

During this pandemic, leadership qualities are being revealed in no uncertain terms. Those who have reliable information and can explain circumstances succinctly, consistently, and timely are viewed as “crisis leaders”. At GGA Partners, we consider someone to be a “crisis leader” when they are able to do the right things right.

Following are several examples of the right things to do, if you are a crisis leader:

Understand the significance of trustworthy leadership.

Achieving trustworthiness requires having reliable and current information, maintaining an on-going dialogue with those relying on you, and being truthful in your dealings. If the news is bad, trusted leaders are able to convey the combination of truthful expectations or projections in an empathetic manner.

After England suffered the fall of Dunkirk, Winston Churchill described “a colossal military failure” when reporting to the House of Commons at Parliament. He did not mince words and aligned accountability – his own – with the authority given him. People trust those who can step up in tough times.

Manage information aggressively.

Keep your stakeholder groups of members, employees, suppliers, and extended business partners – like bankers and insurance carriers – well-informed. It is essential to be inclusive, informative, and accurate. Do not make any incorrect statements.

Club leaders serve many stakeholder groups which often have different needs and priorities. Evaluate your stakeholder groups and refine communications which decisively and clearly address the expectations and needs of each group.

Express optimism.

US President John Kennedy focused his countrymen on a goal of putting a man on the moon in May, 1961, when he told the US Congress, “This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth.” At the time, this was not a popular idea as 58% of American’s polled were opposed to the idea. And yet, in July of 1969, Neil Armstrong, Buzz Aldrin, and Michael Collins fulfilled the slain President’s goal.

Churchill’s ability to deliver dreadful news, like the fall of Dunkirk and Singapore, was supported by his bull-doggedness in telling the British people that they would “never surrender” as he pointed out that Britain’s far-flung empire and the New World powers would come to the rescue, as they did. Bitter truth was supported by an optimistic outcome.

Be present.

Maintain regular – if even predictable – contact with your stakeholder groups. Address their concerns in the context of updated information. See that your information updates are available using multiple media – such as email, social media, direct mail, and conference calls – and be willing to repeat certain key bits of information for the sake of emphasis.

Communicate your plans – and act on them.

Your members want information, to be sure. Even more importantly, they want confidence that their club is in steady hands. They want to see evidence – action more so than talk – that the club is taking measured steps and addressing the key strategic issues without distraction with petty short-term matters. This capability requires a reliable game plan.

In her 2018 book entitled Leadership in Turbulent Times Pulitzer Prize winning historian, Doris Kearns Goodwin, cites several specific lessons that can be drawn from Franklin Roosevelt’s first term in leading America from the depths of the Great Depression. First and foremost, indicate that there is a center-point of leadership and direction. Roosevelt made clear his understanding that he was chosen to lead. Then, came the Hundred Days and the New Deal…so there was a plan. Now, as for Roosevelt, planning must be very dynamic and agile.

 

Sound leadership is a matter of thoughtful and comprehensive planning. The clubs that will prosper after these difficult times are the clubs with a plan that is comprehensive in nature and not drafted in piece-meal fashion.

How to Elect (and Entrust) the People with Power

There’s an inherent quirk with how members view authority. Individuals elected for board service are often popular, though not necessarily qualified, and the qualified are not always popular.  Who’s to set the balance?

GGA Partners’ Henry DeLozier spells out the importance and role of the nominating committee; who they are, who they should nominate, and how to make sure they are a trusted agent of members at large.

In most private clubs, it is the nominating committee that sets the future of the club. The proverbial queen- or king-maker, the nominating committee profoundly impacts the tone and tenor of club governance.

In clubs using an uncontested election model (members voting for a selected slate of candidates) for board service, it is the nominating committee which selects the club’s future leaders. In clubs with a contested election model (multiple members run for open board seats and are selected by a popular vote of club members) the nominating committee either proves itself to be a trustworthy and balanced agent of the members or a group of members out of touch with the preferences and priorities of their fellow members.

In either case, nominating committee members should be well-known members of the club recognized for their integrity, character, and good judgement.

Whether your club is fortunate to possess a rich pool of individuals who meet this criterion or not, there should always be a charter in place to help guide the selection process and define the role of the committee once in post.

What other steps can you take to select and shape an effective nominating committee?

Define the limits to authority

The authority of the nominating committee should be defined within the club’s bylaws and/or Board Policies Manual, with the nominating committee charter aligning with these two governing documents.

Nominating committees should not be permanent. Clearly established guidelines must be a part of the charter for the term of service. Typical terms for a nominating committee should range from three to six years – dependent upon the term of service for board members.

On an as-needed basis, nominating committees may evaluate the board’s term limits and modify them if needed for board efficiency or to accommodate the changing size of the board.

Set the selection criteria

The charter should provide the committee guidance concerning the qualifications and/or capabilities required of future board members. For example, most clubs benefit from members with legal, banking / finance, insurance, and public accounting backgrounds.

It is desirable to nominate members whose interests differ to provide balanced and impartial governance. For example, a board made up of all avid golfers can be perceived to be out of balance by members with interests other than golf. Avoid nominating members who represent “constituencies” of like-minded members. Each board nominee should represent and seek to understand all members’ viewpoints.

Selection criteria should be definitive concerning conflicts of interest – whether real or perceived – and all other potential factors that could serve to undermine the credibility of the committee and its nominees.

Ensure candidates bring value to the table

A growing number of clubs have introduced specific requirements of board members, and this is something the nominating committee should focus on when defining methods of recruiting prospective board members. Where they are relevant and a potential source of value to your club, these should feature in the charter.

For instance, you can stipulate that a prospective board member has successfully recruited a member of the club, or you could set policies for the giving or fundraising expectations of board members. Specific, tangible value delivered back to the club which symbolizes a ‘lead from the front’ mentality, setting the tone and an example for members at large.

Not only will this help send the right message, it also ensures each member of the board is accountable, bringing something beyond their invaluable rich experience, guidance and ideas to the table.

The role and responsibilities of the nominating committee are profound and great care and transparency must be given to populating the committee with the club’s most respected members.

Conflict in the Boardroom

What happens when board members clash, causing conflict, disruption and moving the club backwards instead of forwards?

We outline the dangers of conflict, and advise on how to turn dispute into a positive, constructive outcome and ensure all board members are a true asset to the club.

Effective non-profit boards deliberate as many and govern as one. At least, that’s how it should work. Unfortunately, many club boardrooms up and down the country are more akin to a newsroom; rife with bickering, contempt, and dysfunction.

It’s understandable. Passions run high, these overtake rational, pragmatic logic and suddenly what is intended to be a progressive, forward-thinking environment becomes one paralyzed by indecision.

What should board leaders do in the face of these circumstances? Aside from preventing it from getting to this point, it’s imperative to restore levels of cooperation, deliberation and thoughtful leadership – quickly.

There are two ways of doing this: the first addresses the issues immediately and sets the standard both now and into the future; the second addresses the onboarding process, ensuring all board members are clear in what they are signing up for and what is expected (and not expected) of them at the outset.

The Boardroom Bible

The launch point for improving club governance and reducing boardroom conflict is a Board Policies Manual (“BPM”). Think of it as a boardroom bible, describing the sound principles and guidance for effective club governance.

Crucially, its guiding principles will mitigate any potential flare ups of conflict, and be the standards and expectations all board members sign up to. How? Just one example is the inclusion of specific, dispassionate requirements to support the decision-making process, based on data and insights, rather than allowing personal opinions and perspectives to creep in.

Its introduction will unite board members, clarify points of disagreement, and have everyone focused on what is truly in the best interests of the club, in any matter.

Setting the tone

Introducing new board members can inject a welcome sense of energy and perspective, providing you have the right people to do the job from the outset. There are three practical steps you can take to ensure this is the case:

1. Board Selection Criteria – Use an uncontested board election process. This requires a reliable Nominating Committee to recommend a slate of candidates in the same number as the number of board positions open.

Providing you have a highly respected and trusted Nominating Committee, known for their good judgement and integrity, you will recruit level-headed, pragmatic, forward-thinking individuals.

The key to a trustworthy election process is the trust and respect earned by those who serve in club leadership roles. Members’ respect of the individual members of the Nominating Committee will reflect in the overall trust of the committee’s work.

2. Board Code of Ethics – All board members should be provided with (and accept, in writing) the ethical requirements of board service. Such requirements typically include:

  • Confidentiality and Non-Disclosure – Ensure board members are accountable for protecting the privacy of the board and its deliberations. Board members must be trusted by their fellow board members for their capability to be discreet and impartial.
  • Conflict of Interest – Board members must avoid conflicts of interest and refrain from benefiting financially from the club’s contracting and procurement activities. Board members are expected to refrain from being a champion for self-interests in which the individual board member is a beneficiary, such as favorable tee times for certain categories of membership.

3. Business-like Governing Practices – Club members expect their board members to take a business-like approach to corporate governance. In fact, most reference points for governing practices tie directly to members’ experiences with boards of publicly traded companies, where board conduct and process is held to a high standard.

The same should apply here. Board disciplines such as the board’s function to speak as one unit and its authority to speak for the club are expected, as are financial reporting and disclosure standards.

And yet…

In contentious times, some board members cannot be dissuaded from causing conflict within the boardroom.

You can put in place the tools to mitigate conflict, but these are only tools. Tools which require genuine leadership and execution from the board president and fellow board members to be effective.

“Going rogue”, or in other words disrespecting the duty of sound governance, should result in fellow board members confronting the rogue board member firmly and fairly. While there is tremendous value in a board member who sees a different point of view, if these views carry no weight or evidence under scrutiny, they can and should be challenged.

You can never legislate or plan for human behavior, but you can (and should) put control measures in place to keep board members focused on what matters. That’s what will make them a true asset to the club.

Executive Search: General Manager at The Royal Vancouver Yacht Club

GENERAL MANAGER

 

The Royal Vancouver Yacht Club:

The Royal Vancouver Yacht Club was formed in 1903, seventeen years after Vancouver was incorporated. Since the early days, the Club has developed into a year-round, full-service operation with seven offshore stations and three food & beverage outlets between the two home ports. A membership of 5,000+ embraces all forms of yachting and social activities. The Clubhouse and Jericho home port are in the beautiful Point Grey residential area and offer easy access to English Bay. Our Coal Harbour home port is nestled into the shores of Stanley Park, a stone’s throw from the cycling path, park trails and downtown Vancouver.

The Position:

Reporting to the Executive Committee (Board), the General Manager serves as Club’s Chief Operating Officer and implements the Club’s policies and strategy as defined by its Executive Committee. The General Manager is responsible for leading and directing all day-to-day and long-term activities associated with the Club.

Specific accountabilities include:

  • Work with the Executive Committee in the execution of the Strategic Plan, from the Strategic Plan, construct a Business Plan and a Marketing Plan that drives Club revenues and achieves the agreed upon financial results.
  • Effectively manage and oversee Club Operations. Senior Managers who report directly to the GM and are responsible for the day-to-day activities and processes. Although the GM will rely on the Senior Managers to operate the daily activities, the GM will be ultimately responsible for overall performance metrics and service.
  • Develop and implement an effective sales and marketing strategy to increase membership and awareness of The Royal Vancouver Yacht Club within the local community.
  • Design, implement and maintain operating policies and procedures that align and support the Club’s policies as defined by the Executive Committee.
  • Conduct an ongoing evaluation of Club programs and events to ensure the consistent provision of outstanding services to meet the needs and expectations of members, guests, and employees.
  • Represent the Club to members, employees and external agencies. The GM is engaged in new member recruitment and onboarding.
  • Manage the development, implementation and ongoing monitoring of the annual operating and capital budgets and the Club’s overall financial results.
  • Maintain effective communication with the Executive Committee on Club operations, financial reports, risk analysis, compliance, asset management, human resources, membership initiatives and capital projects.

Candidate Profile:

Given the leading role this individual will be expected to play in achieving the strategic objectives of the Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

  • A dynamic leader with the ability to build strong teams by motivation and lead by example. Has the ability to provide direction and expectations, performance feedback and recognition that leads to positive outcomes;
  • A post-secondary degree in business or a related discipline is preferred;
  • A minimum of 5+ years’ experience operating at a senior level in a private club or other similar athletic/social facility;
  • Strong professional deportment with a clear commitment to member service through an open and transparent member/customer approach;
  • A strategic thinker with strong business acumen with the ability to “grow the membership” through traditional and innovative sales and marketing techniques;
  • A definite business presence complemented with personal drive, resourcefulness, maturity and sound business judgment, with integrity and ethical conduct in words and deeds;
  • A self-starter approach, results oriented work style combined with excellent communication and interpersonal skills;
  • An innovative and decisive professional who possesses a positive demeanor;
  • Experience reporting to an Executive Committee that has adopted a club governance structure and processes to lead the Club and GM to collaborative success;
  • A strong boating background, preferably with an excellent profile in the club industry.

Note:
The current General Manager will tentatively retire on March 31, 2020.

Compensation:
The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, January 31, 2020. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, RVYC Resume” and “Last Name, First Name, RVYC Cover Letter”) respectively to: execsearch@globalgolfadvisors.com.

George Pinches
Director
GGA

For more information on The Royal Vancouver Yacht Club:  www.royalvan.com

Turning Insights Into Action

GGA Insights exists to support you as a club leader, offering you solutions, tools, and tactics today that can help you improve your work life tomorrow.  But putting change into practice can be a challenging endeavor. GGA Director, George Pinches, offers a road map for translating genuine insights and data into meaningful boardroom action.

Most private clubs are like cruise ships; they do change direction, but very slowly. They are often steeped in tradition, and while this is a powerful asset, it can also hold clubs back.

In reality, clubs need agility if they are to respond and adapt to the fast-evolving demands of changing markets, new technology and generations of new members.

But don’t lose hope; with more data available to us than ever, there is reason for optimism.

Data can clarify the changes that need to be made, shape the direction of travel, and safeguard clubs from the obstacles and pitfalls they may otherwise run into.

But the truth is, before data can be put into such effective practice, many clubs and boards require a cultural shift to recognize the value of it.

Commitment first

When my GGA colleague, Fred Laughlin, first introduced the Club Governance Model, he stressed the importance of obtaining a board commitment before undertaking transition.

This is because research demonstrates it usually takes three administrations for significant changes to be fully adopted by a club board.

In order to move away from what we typically see – decisions based on anecdotal evidence rather than genuine insights and hard facts – this is the process to follow: commitment first, then change follows.

For you, obtaining commitment from your board and committees means convincing them that the use of data-driven decision making is mutually beneficial.

Once your board members start asking “What are the facts? Do you have comparable data or industry benchmarks to support this recommendation?”, then your club will be on track to a brighter future based on genuine insights.

Shifting the dial

It’s clear that clubs can no longer rely on decisions based on institutional memory and personal opinion. But how do you (in practical terms) achieve such long-lasting change?

When it comes to shifting the culture, timing is key.

One of the best opportunities to start a culture shift is at the beginning of a new tenure. This tends to be a ‘honeymoon period’ for the new GM or COO, when support and expectations are running high.

Take the opportunity to assess the culture and seek ways to introduce change: commitment first, change to follow. If your board has an annual board retreat, this can be an opportune time to take action.

Beyond that, I’d recommend focusing on these three key areas to encourage a sustainable culture shift towards a data-driven future:

  1. Board recruitment and development – The nominating committee can add “an aptitude or understanding of data-driven decision making” to the list of attributes when recruiting nominees for the board. The GM/COO can use the same criteria when filling senior management positions.
  2. Board policy – Alterations to the Board Policy Manual (BPM) can ensure that the decision-making policy stipulates the required data, back-up information, and consultation necessary to support a recommendation. Proponents, be they committee or management, soon learn what is expected by the board before considering an initiative or making a decision.
  3. Education – Club industry resources that extol the virtues of data-driven decision making can be shared during board and committee orientation to support the culture shift away from anecdotal to fact-based practices.

Finding ‘your’ way

Process and structure will help, but a true shift in culture can only be achieved through intelligent and thoughtful execution. In some cases, this means finding the unique tactics which work best for you and your Board.

‘Shifting culture’ will not appear in many job descriptions of club leaders. But, for a lot of clubs it should be at the very top. It holds the key to disrupting what can be a perennial cycle of decisions based on what those in power ‘think’ is right.

My advice: think long-term (beyond 5 years), actively gain the buy-in and commitment of board members, and put a structure and process in place to ensure data and intelligence are at the heart of how your Club operates.

Executive Search: Assistant General Manager at Savannah Yacht Club

 

ASSISTANT GENERAL MANAGER
SAVANNAH YACHT CLUB

The Club:

The Savannah Yacht Club is a private, family-oriented Club dedicated to member satisfaction through superior service and quality facilities.

The Savannah Yacht Club was originated on June 14, 1869, as the Regatta Association of Chatham County and the association was succeeded seven years later on June 7, 1876, by the formal organization of the Savannah Yacht Club.

The Club offers a variety of recreational activities including sailing, boating, tennis, swimming, and several dining options. The active member participation and enjoyment of the Savannah Yacht Club can be attributed to sound management and mindful planning by the Board of Stewards.  Operational flexibility and an annual review of the policies, practices, and planned projects will assure the membership of the Club for many years of continued success.

The Position:

The Assistant General Manager is considered the “go-to manager” for the General Manager/COO.  He/she manages and is responsible for all aspects of the food and beverage program as well as the upkeep and appearance of conditions throughout the Clubhouse.  This individual will plan and implement complex annual budgets for the food and beverage and swimming pool operations as well as hire, train, and supervise subordinates.  The Assistant General Manager is directly responsible for the catering department, all food and beverage outlets, as well as the pool complex and housekeeping.  He/she will be responsible for continuous improvements for the operations of all the food and beverage outlets throughout the entire Club.

The ideal candidate will be a self-motivated professional with a proven and stable record of food and beverage management at a reputable private club, restaurant, or hotel – knowledge of fine wines and a strong sense of pairing wine with food is imperative.

The Assistant General Manager will have a proven work history that demonstrates knowledge and a steady upward career track in successful operations.  This personable professional is a member of the Executive Staff and will work with other department heads to ensure that the expectations of members and guests are exceeded.  He/she will be genuinely people-oriented, “visible” and readily accessible, and responsive to the membership.

Operational Duties/Responsibilities:

  • Assures that effective orientation and training for new staff, and professional development activities for exceptional staff, are planned and implemented. Develops ongoing professional development and training programs for food production, service and bar production/service personnel.
  • Helps plan and approve external and internal marketing and sales promotion activities for the department. Works on keeping Club functions/promotions for all Food and Beverage activities fresh and appealing to membership.  Ensures that an accurate reservations system is in place.
  • Helps plan and approve the organizational chart, staffing, and scheduling procedures as well as job description/specifications for all Food and Beverage departments, Pool Facility and Housekeeping staff.
  • Monitors purchasing and receiving procedures for front of the house products and supplies to ensure proper quantities, quality, and price for all purchases.
  • Maintains contact with members and helps to ensure maximum member satisfaction.
  • Oversees bar operation, develops wine list and bottle/glass wine sales promotion programs in conjunction with the Food and Beverage Service Manager and Bar Manager.
  • Responsible for correct handling procedures to minimize china and glassware breakage and food waste. Ensures storage areas are neat and orderly.
  • Maintains appearance, upkeep and cleanliness of all Food and Beverage equipment and facilities. Initiates ongoing facility inspections throughout the Club to assure that cleanliness, preventive maintenance, safety, and other standards are consistently attained.
  • Addresses member and guest complaints/suggestions and advises the General Manager/COO about appropriate actions taken.
  • Assists in planning and implementing procedures for special Club events and banquets functions.
  • Functions as an administrative link between departments.
  • Occasionally works as a department head when needed.
  • Manages all aspects of the Club in the absents of the General Manager/COO.

Financial Duties/Responsibilities:

  • Assists in developing the operating budget for Food and Beverage department outlets, the Pool Facility, and Housekeeping. After approval, monitors and takes corrective action as necessary to help ensure that budget goals are attained.
  • Ensures that all standard operating procedures for revenue and cost control are in place and consistently utilized.
  • Approves/reviews all invoices before submitting them to the accounting department.
  • Manages physical inventory verification and provides updated information to the Accounting department. Responsible for beverage inventory.
  • Responsible to the proper accounting and reconciliation for point-of-sale system and member revenues.
  • Audits and approves payroll sheets on as needed basis.

Summary:

Manages and is responsible for all aspects of the day to day Food and Beverage operation, Pool Facility, and Housekeeping.  Plans and implements budgets; hires, trains and supervises subordinates.  Plans, assigns and directs work; appraises performance; disciplines as required; addresses complaints and helps to resolve problems.  Directly responsible for catering and Food and Beverage needs throughout the property.  Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.  Assist the General Manager/COO in establishing and implementing long-range and annual plans, operating report, forecast and budgets.

More About Savannah Yacht Club:

1000 Members

$6M Gross Volume

$3M Annual Dues

$2M F&B Volume

100 Employees in-season

Average age of members is 57

Candidate Qualifications:

Given the active role this individual will be expected to play in the maintaining the standards of excellence of the Club, it is essential that the successful candidate possess the following core competencies, experience, and attributes:

  • A minimum of 5 years of progressive leadership and management experience in club, restaurant or hotel management environment.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) preferred or in active pursuit of designation.
  • Must be proficient in all Microsoft applications. Jonas experience is preferred.

Note:

A pre-employment drug screen and background check will be required. The position becomes available January 1, 2020.

Salary and Benefits:

Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package, including Club Management Association of America (CMAA) dues and education, a comprehensive medical insurance program according to Club policy, 401k program with employer matching contribution, vacation, and professional development.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday January 3, 2020, and if possible, sooner. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Savannah AGM Cover Letter” and “Last Name, First Name, Savannah AGM Resume”) respectively to: pdelozier@globalgolfadvisors.com.

Patrick DeLozier
Director
GGA
(501) 258-2911

For more information on the Savannah Yacht Club: www.savannahyachtclub.org

Winning Financial Practices

While directors carry ultimate responsibility for the financial resources of a club, it’s the relationship between the board of directors and club manager that can often determine just how well managed the finances actually are.

Bobby Crifasi, General Manager of New Orleans Country Club, reveals the formula which keeps his club on a sound, sustainable financial footing.

A mismanaged and uninformed approach to financial management can seriously damage a club’s ability to make sound business decisions.

And as the buck stops with the board of directors, it is they who must carefully measure the future financial needs of their club, plan for the sources and uses of funds, and ensure the economic sustainability of the club. Doing so is no small challenge and requires:

  • A comprehensive capital asset replacement roster
  • Maintaining a constant understanding of capital sources and use
  • Command of the club’s balance sheet
  • Sustaining engaged financial review and audit

As one of several duties, that can be a lot to ask of volunteer board members. This is where top-performing club managers step in. The more they can equip their board of directors with the information they need to fulfill their duties, the greater the guarantee of them making the soundest possible business decisions.

Bobby Crifasi manages New Orleans Country Club (NOCC) with style and grace that belies a savvy financial manager. First educated and trained as a certified public accountant, during his time Bobby has seen the Club through a natural disaster in Hurricane Katrina which led to $5 million in unplanned renovations. On a day-to-day basis, Bobby ensures that the Club remains on solid financial ground by keeping his board fully informed on the Club’s financial facts.

“All of our financial information is sent to the board in advance of the board meeting,” explains Crifasi.  “I receive our financial reports by the 10th of each month and that allows a week or so to investigate any variances before the financial information is sent with the board package. If there was anything of significance that I thought the board should know sooner rather than later, I would report on it at the House Committee meeting or email the board directly.”

Keeping the board informed of financial performance metrics is a key for Crifasi and his team, “What we do is provide a lot of financial data comparing this-month to this-month-last-year and year-to-date-this-year to year-to-date-last-year comparatives on a monthly basis.  We do good, old-fashioned spreadsheets with all this information monthly.”

Among the keys that are faithfully tracked at NOCC, Crifasi emphasizes the mission-critical factors in the balance sheet and income statements, “On a monthly basis we focus on key balance sheet items like cash, notes payable, and any other balance sheet items that may have changed significantly during the month.  In addition, we look at our Statement of Income and Expenses and talk about any variances during the month and the factors that may have caused that.  We track initiation fees and dues to ensure we are on budget with those as they represent such a large part of the financial picture.”

On a practical level, NOCC uses a rolling budget process to enable adjustments as conditions require, “We have a rolling budget for the food and beverage operation which is adjusted each month to reflect additions or deletions to the banquet business as well as current forecasts for our restaurant business.”

Given the significant impact of rising labor costs in private clubs, Crifasi adds, “We also look at labor in each department to ensure it is tracking as projected.”  GGA observes that labor expenses are typically the largest category of expenses for facility operators, with benchmarks generally ranging from 52-58% of total expenses for public, semi-private, and resort facilities and slightly higher at 55-62% for private member clubs.

Astute financial management starts with the key information boards require to make sound decisions. Crifasi’s meticulous approach and proactive relationship with his board has helped to simplify an area that other managers can often find complex, providing a financial foundation for the long-term success and stability of NOCC.

If you want to follow in the footsteps of this top-performing manager, four-point approach to financial interaction with board members will provide an invaluable process to work from:

  • Collect and analyze the key financial information
  • Organize the financial details in ready-to-use formats that facilitate comparative analysis
  • Back up the data with detailed department analysis
  • Be ahead of the information curve

Executive Search: General Manager at The Willows Golf & Country Club

GENERAL MANAGER
THE WILLOWS GOLF & COUNTRY CLUB

The Willows Golf & Country Club is looking for a General Manager to join us for an un-fore-gettable experience.

The Willows Golf & Country Club, a semi-private residential 27-hole golf course, is looking to hire for the position of General Manager. Reporting to Dream, the ownership group, the successful candidate will be responsible for all aspects of the Club. They will be the leader of our four departments: Golf Operations, Turf Care, Food & Beverage, and Administration. The General Manager is responsible to lead the team in delivering professional innovative service to our Membership and promoting a culture of excellence. The candidate must possess demonstrated leadership, financial, business, and strategic skills which are necessary to manage the facility.

The Willows is about to undertake the next phase of the residential build out and the General Manager will work with Dream to ensure a smooth transition for all stakeholders.

Wondering what this General Manager position entails?

As a General Manager you lead the entire team and set the tone for success at the Willows. Here are a few of the duties, we will discuss more in person:

  • Works closely with Dream to ensure responsible and focused governance, process/practices, efficient day-to-day operations in all departments, and adherence to short/long term goals.
  • Ensures the highest standard of quality, service, and member and guest satisfaction are met.
  • Develops and closely monitors annual budgets; manages facilities, course conditions, and capital projects.
  • Continually stays current on progressive management developments within the club industry and ensures the owners and Senior Management Team are informed of how such changes can enhance Club performance.
  • Directs the strategic planning process in conjunction with the owners.
  • Oversees creative, innovative promotions, and communications.
  • Proactively develops strategies related to the attraction and retention of Members.
  • Maintains a high level of presence at the Club during regular and special events, becoming well known and highly approachable to staff, Members, and guests.

Does that sound like you? Here are some of the qualifications we hope you bring to the table:

  • A proven track record as a Senior Manager/Supervisor at a premier facility.
  • A 4-year degree and/or CCM/CCE designation preferred.
  • Progressive leader with a strategic mindset; demonstrated ability to execute with a collaborative approach.
  • Excellent team leader with strong leadership and management skills with the ability to inspire staff.
  • A self-motivated, hardworking individual with a professional image.
  • A strong golf background, preferably with an excellent profile in the golf industry.
  • Excellent computer and presentation skills and ability to communicate at a very high level.
  • Ability to deliver extraordinary service to Members, guests and employees.

The Club will offer an attractive compensation package, commensurate with experience, which includes a competitive base salary, bonus, and other benefits.

Ready? Don’t just sit there – we wouldn’t want you to miss your opportunity to be part of The Willows team. Apply today.

Thanks for reading all the way through. We look forward to chatting with you!

Note:
The position becomes available in December 2019.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, December 20, 2019.

Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Willows Resume” and “Last Name, First Name, Willows Cover Letter”) respectively to: execsearch@globalgolfadvisors.com and attention to Michael Gregory, Director.

Michael Gregory
Director
Global Golf Advisors Inc.
(416) 524-0083

For more information on The Willows Golf & Country Club: www.willowsgolf.com.

Executive Search: General Manager at Dothan Country Club

GENERAL MANAGER
DOTHAN COUNTRY CLUB

The Club:

Founded in 1923 Dothan Country Club is a member-owned club in Dothan, Alabama. Dothan, located in Southeast Alabama, has approximately 60,000 residents and there are over a quarter of a million people living within a 50-mile radius.

One of the region’s most progressive cities, the Dothan community offers a mild winter climate, affordable housing, low property taxes, and a wide variety of products and services which include healthcare, education, shopping, and cultural entertainment. Located a few short miles from the state lines of Florida and Georgia, the area embraces the best that life has to offer, providing its residents the modern conveniences and amenities of much larger cities while also retaining the charm and friendliness of the South.

The Club’s golf facilities include a retail shop, an 18-hole course designed and renovated in 2001 by Bergin Golf Designs, driving range, chipping green, and putting green. The Tennis facility includes 7 clay courts, retail shop, and locker rooms. The Club has a Fitness facility featuring a weight room, locker rooms, and a group fitness room. The Pool complex includes the pool, snack bar and Cabana Bar. The Clubhouse consists of the administrative offices, kitchen, member dining areas, lounge and banquet facilities.

As a result of the 2017 Vision Capital Plan, the Club recently completed a $7.5 million renovation addressing the Clubhouse, Activities Building, Tennis Facility, and the Pool.

Dothan Country Club is home to the Future Masters Golf Tournament, one of the most traditionally rich junior tournaments in the world. An impressive list of golfing greats who have competed in the tournament continues to grow and includes past U.S. Open champions Hubert Green and Jerry Pate, Masters winner Larry Mize, PGA champions Bob Tway, Mark Brooks and Shawn Micheel, and British Open winner Ben Curtis. The Future Masters has become a proving ground for golf’s brightest junior stars, but it has never been only about golf. Rather, it is about the spirit of competition, friendships made, sportsmanship on the course, and the challenge of preserving 70 years of growing golf.

The Position:

The General Manager reports to the Board of Directors and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of directors and in accordance with the Club’s bylaws.

He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas. This includes the preparation of the annual operating and capital budgets and management of the operations to attain the desired results. The General Manager coordinates all management functions and works in concert with committee chairs in assisting them in the development of proposed policies, programs, and events.

The General Manager is the lead coordinator of programming and development of synergy among all departments. The development and execution of the Club’s internal and external marketing strategies for membership growth and member engagement is a critical part of the position.

The General Manager should have a strong presence and embrace highly visibility with the membership and staff. They are expected to set the tone for consistently treating members with first class of hospitality and communicate this expectation to the entire staff as well.

More About Dothan Country Club:

  • 685 members
  • $5.82M Gross volume
  • $2.10M Annual Dues
  • $1.75M F&B volume
  • 102 Employees in-season
  • 15 Board members
  • Average age of members is 52

Candidate Qualifications:

Given the leading role this individual will be expected to play in achieving the strategic objectives of the Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

  • A minimum of 5 years of progressive leadership and management experience in a private club environment. Current Assistant General Managers or Club Managers at well-recognized clubs, with verifiable records of achievement, will be highly considered.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) designation preferred.

Note:
A pre-employment drug screen and background check will be required. The position becomes available November 1, 2019.

Salary and Benefits:
Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Tuesday, November 26, 2019, and if possible, sooner. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Dothan GM Cover Letter” and “Last Name, First Name, Dothan GM Resume”) respectively to: pdelozier@globalgolfadvisors.com.

Patrick DeLozier
Director
Global Golf Advisors Inc.
(501) 258-2911

For more information on Dothan Country Club: www.dothancountryclub.com.

Executive Search: General Manager at Granite Golf Club

GENERAL MANAGER
GRANITE GOLF CLUB

Granite Golf Club:

Granite Golf Club is an exclusive 18-hole championship private golf course complete with practice academy, located in the Stouffville area, just thirty minutes from Toronto.  Built in 2000, the golf course and clubhouse offer the finest facilities and uncompromising service to our discerning membership.  We offer the best elements of a family golf and social club through varied programs and amenities.

The Position:

Reporting to the Club President and Board of Directors, the General Manager is responsible for leading and directing all long-term and day-to-day activities associated with the Club, including creating a member-focused environment by building and maintaining relationships with members, guests, employees and the Board of Directors.

Specific accountabilities include:

  • Work with the Board in the execution of the Strategic Plan, from the Strategic Plan, construct a Business Plan and a Marketing Plan that drives Club revenues and achieves the agreed upon financial results.
  • Effectively manage and oversee Club Operations. Senior Managers who report directly to the GM and are responsible for the day-to-day activities and processes. Although the GM will rely on the Senior Managers to operate the daily activities, the GM will be ultimately responsible for overall performance metrics and service.
  • Develop and implement an effective sales and marketing strategy to increase membership and awareness of Granite Golf Club
  • Promote Granite Golf Club within the local community and support our valued relationship with the Granite Club
  • Design, implement and maintain operating policies and procedures that align and support the Club’s policies as defined by the Board of Directors
  • Conduct an ongoing evaluation of Club programs and events to ensure the consistent provision of outstanding services to meet the needs and expectations of members, guests, and employees
  • Represent the Club to members, staff and external agencies. The GM is engaged in new member recruitment and onboarding.
  • Manage the development, implementation and ongoing monitoring of the annual operating and capital budgets and the Club’s overall financial results
  • Maintain effective communication with the Board on Club operations, financial reports, risk analysis, compliance, asset management, membership initiatives and capital projects

Candidate Profile:

Given the leading role this individual will be expected to play in achieving the strategic objectives of the Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

  • A dynamic leader with the ability to build strong teams by motivation and lead by example. Has the ability to provide direction and expectations, performance feedback and recognition that leads to positive outcomes;
  • A post-secondary degree in business or a related discipline is required;
  • A minimum of 5+ years’ experience operating at a senior level in a private golf club or other similar athletic/social facility;
  • Strong professional deportment with a clear commitment to member service through an open and transparent member/customer approach;
  • A strategic thinker with strong business acumen with the ability to “grow the membership” through traditional and innovative sales and marketing techniques;
  • A definite business presence complemented with personal drive, resourcefulness, maturity and sound business judgment, with integrity and ethical conduct in words and deeds;
  • A self-starter approach, results oriented work style combined with excellent communication and interpersonal skills;
  • An innovative and decisive professional who possesses a positive demeanor;
  • Experience reporting to a Board that has adopted a club governance structure and processes to lead the Club and GM to collaborative success;
  • A strong golf background, preferably with an excellent profile in the golf industry.

Note:
The position becomes vacant on November 15, 2019.

Compensation:
The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:
IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Sunday, November 17, 2019. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Granite Resume” and “Last Name, First Name, Granite Cover Letter”) respectively to: execsearch@globalgolfadvisors.com.

George Pinches
Director
Global Golf Advisors Inc.

For more information on Granite Golf Club: www.granitegolfclub.ca

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