Lesson #7
of GGA Director Colin Burns’
31 years | 31 Lessons
Collaborative Leadership
Tag: board director
31 Years | 31 Lessons – Lesson 6
Lesson #6
of GGA Director Colin Burns’
31 years | 31 Lessons speaks to
how to provide inclusive hospitality
31 Years | 31 Lessons – Lesson 5
31 Years | 31 Lessons – Lesson 4
31 Years | 31 Lessons – Lesson 3
The GGA Partners 31 Years | 31 Lessons featuring Colin Burns continues with explaining how coming from a place of goodness will be remembered.
Executive Search Video Ad
GGA Director Colin Burns, CCM, brings his print ad to life in a new video highlighting his beliefs about the role of an executive search consultant.
31 Years | 31 Lessons – Lesson 2
GGA Director Colin Burns, CCM, shares his Winged Foot Golf Club lessons learned about the member experience.
31 Years | 31 Lessons – Lesson 1
Managing a private club is not an easy task. It requires knowledge, stamina, fortitude, patience and a sense of humor. With each new year comes new challenges, opportunities and lessons to learn.
When GGA Director Colin Burns, CCM, joined the firm, he shared the lessons he learned over a lifetime in the hospitality industry, as an advocate for club management and his three decades as the general manager of Winged Foot Golf Club with our team. In hearing those lessons, we were reminded how success comes from doing the right thing every day.
We asked Colin to record his common sense and professional advise for us to share with you. Today we present the first of Colin’s 31 Years | 31 Lessons videos. We will be releasing all 31 on our LinkedIn page over the next several months in the hope you find these lessons helpful as you navigate your own path to success as a leader in our industry.
The Three Keys to Effective Governance
Governance in private clubs can too often resemble what is seen on the evening news: factions, resentment, distrust, skepticism, cynicism. In troubled times, sound governance is essential.
In our continuing Whitepaper Series, Senior Partner Henry DeLozier highlights the three keys to effective governance and proactive steps leaders can take to address and improve it at their club.
Read our Governance Whitepaper
Breaking Down Key Financial & Operating Data in Club Management
Derek Johnston of GGA Partners serves as expert resource in new podcast series exploring the CMAA 2020 Finance & Operations Report
The Club Management Association of America (CMAA) is the leading professional association for managers of membership clubs. With nearly 6,800 members across all classifications, CMAA manager members run more than 2,500 country, golf, city, athletic, faculty, yacht, town and military clubs. The objectives of CMAA are to promote and advance friendly relations among persons connected with club management; to encourage the education and advancement of its members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations.
CMAA’s research efforts have grown exponentially over the past several years, increasing the depth and breadth of information available to CMAA members and the broader club industry. In the Summer of 2020, CMAA released its updated competencies for the club management profession which featured the addition of data analytics as a core competency. Today “the numbers” are more important than ever and understanding what they mean, identifying trends, and deploying them for informed management decision-making is no easy task.
As a long-time CMAA Business Partner, GGA Partners has been called upon to assist members of the Association in exploring the recently released 2020 Finance and Operations Report – a detailed report of key financial and operating data from the club management industry which is based upon confidential surveys completed by 357 clubs in 2020 and includes a compilation and analysis of club finance and operations data.
In January 2021, CMAA launched a new micro-podcast series to help to bring the numbers to life, make them understandable, and give them context. In each of installment of the five-part series, Derek Johnston, CIA (Partner, GGA Partners) and Phil Newman, CPA, CIA (Partner, RSM) feature as expert resources to elucidate the significance of the research findings, expound the implications on club management, and translate the best practice application of these insights to club operations.
Johnston and Newman sat down with CMAA’s Melissa Low, CAE (Senior Director, Communications and Government Relations) and Kyle Jennings (Manager, Communications) to conduct the first in the series, a full-length podcast to introduce the series and provide an overview of club finance and operations.
Listen to the first podcast, below, for an overview of the series and dive deeper into the research in future episodes which will become available here and on the CMAA Soundcloud page. Subsequent episodes feature shorter “micro-pods”, 15-minute episodes focused on one of four key areas highlighted by CMAA in their Executive Summary.
Part 1: Introduction & Overview
Full-length podcast, 45 minutes
Using a methodical approach, the series begins with a high-level discussion about the Executive Summary of the report, the value of the research findings, and possible ways managers can use the financial and operational data in their roles.
Part 2: Capital
Micro-podcast, 16 minutes
“Take a look at your audited financial statements. What’s the first page? It’s the balance sheet…This is the most important financial statement,” explained Phil Newman. Listen to the second episode in the series to find out why understanding capital is so important in club management.
Part 3: Operations
Micro-podcast, 11 minutes
It has been said that golf facilities have been one of the unintended and lucky beneficiaries of situational and environmental changes brought on the coronavirus pandemic. But what does it mean for club operations and what changes should be expected in the new normal? Tune into the third episode in the series to find out.
Part 4: Membership
Micro-podcast, 14 minutes
The fourth installment in the series hones in on that which all clubs have – members. That is, until they don’t. Hear from the experts on membership attrition and why membership numbers are such a key driver on financial outcomes for club businesses.
Part 5: Personnel
Micro-podcast, 26 minutes
The last installment in the series dives into the Personnel section, exploring how the interrelated components of dues, operations, and membership impact personnel considerations, staffing philosophy, and levels of service. “It’s really important to make sure you’re tracking all the different lenses through which you can look at your labor force,” said Derek Johnston. Listen in for more insights.
We want to hear from you, get in touch with us for additional information on how best to look at your club’s financial and operational performance data:
Connect with Derek Johnston (Partner, GGA Partners) on LinkedIn
Connect with Phil Newman (Partner, RSM) on LinkedIn
