Executive Search: General Manager for Silverleaf

                   

General Manager
Silverleaf
Scottsdale, AZ

The Club

Silverleaf is tucked into the canyons of the McDowell Mountains and surrounded by the McDowell Sonoran Preserve in the heart of North Scottsdale.

This private club features a Tom Weiskopf designed, 18-hole championship golf course that winds along 7,322 yards of inspiring terrain. The 50,000 square-foot rural Mediterranean-style Silverleaf Clubhouse is highlighted by world class spa facilities, resort and lap pools, fully appointed men’s and women’s locker rooms, as well as fine and casual dining.

The Club offers an array of experiential programming designed to enrich the lives of members and their guests, including wine dinners, golf outings and holiday festivities as well as painting, yoga and meditation.

For more information about Silverleaf, please visit www.silverleafclub.com. To view the Silverleaf video, click here.

Silverleaf Overview

  • Memberships: 350
  • Initiation Fee: $450,000
  • Annual Dues: $27,500
  • Gross Volume: $23 million
  • Annual Dues Volume: $10.5 million
  • Food & Beverage Volume: $4 million
  • Gross Payroll: $8.5 million
  • Employees: 120 in season
  • Governed by a Single Owner
  • Average Age of Members: 50’s

The General Manager Position

The General Manager (GM) reports directly to the Club ownership and has total operational responsibility for all aspects of Silverleaf. In this position, the chosen candidate will oversee a private club with a championship golf course, multiple dining venues, and a broad array of other amenities.

Primary Responsibilities

  • Coordinate the development and execution of the long-range and annual business plans to achieve the Club’s mission
  • Prepare comprehensive operating plans and budgets, obtain approval from Club ownership and operate in accordance with approved budgets
  • Maintain a long-term capital budget to assure the sustained material condition of all physical assets of the Club
  • Plan, develop and approve specific operational policies, programs, procedures, methods, rules and regulations in concert with Club ownership-approved policies
  • Direct all staff recruiting and training
  • Establish employee rules and regulations, work schedules, internal controls and a performance appraisal system
  • Ensure the highest standards are set and achieved for member satisfaction
  • Operate the Club in accordance with all applicable local, state, and federal laws
  • Ensure compliance with regulatory and other governmental agencies that have oversight of various club assets and operations, including utility regulation, water quality and environmental statutory law compliance
  • Provide Club ownership with relevant information on trends and developments for club/residential community businesses
  • Oversee security and risk management, along with health and safety programs, to ensure measures are in place to protect members, employees, staff, and club physical assets
  • Interact with local community leaders and organizations
  • Perform other duties and functions as Club ownership may direct that are consistent with this job description

Direct Reports

  • Executive Chef
  • Spa Director
  • Director of Agronomy
  • Director of Golf
  • Director of Engineering
  • Director of Member Experience

Core Leadership Competencies 

The GM must possess the following abilities:

  • Define a simple and understandable vision of success for the management team
  • See the big picture, take stock, identify problems/needs and conceptualize solutions/strategies
  • Focus on the essentials, attend to details and follow through on decisions
  • Create a sense of followership among subordinates
  • Attract and develop a strong supporting management team
  • Demonstrate a strong member satisfaction ethic
  • Interact with the membership in a frequent and friendly manner
  • Articulate the highest performance and ethical standards, demand compliance, and move swiftly and positively when corrective action is warranted
  • Cope with day-to-day pressures, and maintain a healthy and positive culture

Candidate Qualifications

  • A minimum of 7 years of progressive leadership and management experience in a private club environment.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) or in active pursuit of designation preferred.

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The club offers an excellent benefit package.

Inquiries

IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by October 19, 2022.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Silverleaf GM Cover Letter” and “Last Name, First Name, Silverleaf GM Resume”) respectively to: execsearchus@ggapartners.com. Please e-mail resume with references.

The Challenge of Club Governance: An Interview with Damon DiOrio, CEO, Desert Mountain Club

Damon DiOrio, CCM, CCE has long been recognized as one of the top general managers in the private club industry, stemming from his 14 years leading the Charlotte Country Club and five years as CEO of the prestigious Desert Mountain Club in Scottsdale, Ariz. In a recent conference call with more than 100 university professors who teach hospitality, DiOrio was asked to identify the greatest current challenge in the club industry. He was quick to reply, “Club governance.” We wanted to know why. Here is what he told us.

Club Governance (CG): Damon, with all the other challenges facing clubs today—labor shortages, supply chain issues, inflationary food and fuel costs—why have you singled out governance as the greatest challenge?

Damon DiOrio (DD): To a large extent, it’s a matter of what we can control. While labor shortages and inflation present significant challenges, they are conditions beyond our control, and sophisticated club executives will implement tactical operational changes to successfully navigate through these issues. Establishing an effective governance model is a far greater challenge as many clubs have a history of poor governance, which can thwart an effective leader’s ability to effect positive change. My point, therefore, is to encourage club leaders to address a challenge within their control and work toward improving governance structures and policies that enable the club GM/CEO to effectively lead their operations.

CG: Why do you believe club leaders need encouragement?

DD: Mainly because developing an effective governance model requires challenging the status quo, which is based on decades of policies that are not best practices but have been institutionalized into a club’s culture. Changing entrenched club traditions is a systemic process that requires courage and strong leadership to challenge. While I generally appreciate the value of traditions in defining the brand of a club, when they stand in the way of good governance and positive results, they deserve to be reviewed and, in most cases, changed.

CG: For example?

DD: To start with, the election process. Choose board members on their merits and the skill sets needed to provide a well-rounded and diverse board. Then, use an uncontested process involving robust vetting by an independent, objective nominating committee. Too many clubs rely on contested elections that can result not only in reducing the candidate pool, but also in electing board members on their popularity, seniority or agenda.

CG: OK. Assume a club has put the right people on the board. Then what?

DD: Now you want the board to speak with one voice—in writing. It does that by developing policies, which are housed in a document we call the board policy manual (BPM). The BPM communicates how the board will carry out its fiduciary duties. It clarifies the role of the board, its members and officers, and the GM/CEO. It also describes the various club committees, their roles, and their proper alignment. Our board members are caring and successful professionals, but they are volunteers. Having solid policies in place provides stability and continuity.

CG: Speaking of committees, what advice do you have for club leaders on how to get the most of their committees?

DD: First, look at the functions where a committee can assist in proposing policies, advising leaders and bringing the benefit of multiple perspectives. There are generally two types of functions and therefore two types of committees: board committees like finance, audit and membership, and operations committees like golf, greens and grounds and house. The tradition among clubs is to have all committees report to the board, but having operating committees report to the board invites the board to micromanage functions to which it should hold the GM accountable.

CG: So do you have committees report to you as the GM/CEO?

DD: Absolutely. The house and golf and agronomy committee both report to me. We have seven golf courses at Desert Mountain and the golf and agronomy committee provides useful advice, player insights and the vision of the golf experience they desire to our key directors. For example, I recently asked the committee to help us define our outside tournament strategy, including a recommendation for a USGA Championship request. This type of strategic guidance is welcomed and appreciated.

CG: Golf is such an important part of the Desert Mountain community. Does your board worry about not having the golf & agronomy committee report to them?

DD: No. The board holds me accountable as the CEO for the condition of our golf courses and the quality of our golf program. It also gives me the authority and resources to get the job done. The golf & agronomy committee provides feedback and suggestions, and at the end of the day, it’s my responsibility to deliver the finest golf experience to our members.

CG: Is your title of CEO commonly given to general managers?

DD: No, but I highly recommend clubs consider it. Successful businesses are led by capable CEOs. They are not managed by committees or by boards of directors. Yet too many clubs hold on to governance models based more on traditions than operational efficiency. More than the title, a business mindset and model help shape expectations for all stakeholders and can help pave the way for a cultural shift. As a successful CEO you are expected to forge a safe, positive and healthy culture; engage state and local officials; be a philanthropic leader in the community; and protect the history and culture of your organization for decades to come.

CG: What would you say to someone who argues that running a club as a business will result in a more staid, impersonal culture rather than a more collegial community?

DD: I would say, “Come to Desert Mountain!” We see no conflict between a caring culture and an efficiently run operation. Just the opposite. We diligently promote a warm and welcoming culture, highlighted by personalized service and name recognition. Our people—members and our staff—are our top priority. But along with our commitment to community is our commitment to stewardship and that means using our authority wisely to govern effectively and to manage efficiently.

CG: Any final thoughts on the challenge of governing a private club?

DD: Only to remind club leaders that while they are forced to react to challenges like inflation and labor shortages, they can be proactive in addressing their governance model. There are plenty of good examples of clubs employing sound governance principles and practices. Search them out, adopt them and use them to develop a robust governance model, which will provide the tools to succeed in meeting all manner of challenges.

This interview was prepared for the National Club Association‘s Summer 2022 Issue of Club Governance. 

GGA Partners and USGA to Collaborate on Golf Course Superintendent Executive Search and Placement Services

New offering combines organizations’ expertise to improve golf facilities’ ability to deliver better playing conditions and enhanced golfer experience

BLUFFTON, S.C., and LIBERTY CORNER, N.J. (April 14, 2021) – The United States Golf Association (USGA) will join with GGA Partners (GGA), an international consulting firm, to launch a new service to place top-notch golf course superintendent candidates at facilities across North America.

As part of its suite of advisory services, GGA has long provided executive search services for facility clients. The collaboration will expand the company’s offerings, with the USGA Green Section’s agronomic and maintenance expertise serving as key factors in targeting the unique needs of each golf course and identifying superintendents with matching skills who can help facilities elevate playing conditions, improve course presentation and foster sustainable practices.

“For any golf facility, the ability to hire the right talent is crucial for long-term success, and we believe in creating and maintaining partnerships with facilities,” said Patrick DeLozier, GGA’s managing director of executive search. “The stakes are higher than ever for facilities looking to hire superintendents, and they are looking for candidates with a wide variety of skills.”

Added Craig Johnston, a GGA partner: “The ability to complement our services in strategy, facility governance, finance and operations with the USGA’s agronomic strength will ensure that we can continue to support our clients with the gold standard in best practices, education, innovative products and research.”

The collaboration will allow the USGA to expand its reach and enhance its ability to inform best management practices for golf course maintenance, including resource prioritization. As part of its mission to champion and advance the game, the USGA is helping to ensure a sustainable game in which course managers are empowered to create a positive experience for their golfers.

“GGA’s values and business areas are strategically aligned with our mission,” said Matt Pringle, managing director of the USGA Green Section. “With this new joint service, we can find the best match between the needs of the golf course and the skill set of their next superintendent, while providing ongoing support to deliver outstanding playing conditions and improved golfer satisfaction.”

The joint service will utilize the USGA’s nationwide network of agronomists, whose extensive knowledge of the facilities and superintendents in their regions will be pivotal to the program’s success. They will work closely with DeLozier, who heads up the firm’s executive search practice.

To learn more, contact Patrick DeLozier at patrick.delozier@ggapartners.com or Elliott Dowling at edowling@usga.org.

 

About the USGA

The USGA is a nonprofit organization that celebrates, serves and advances the game of golf. Founded in 1894, we conduct many of golf’s premier professional and amateur championships, including the U.S. Open and U.S. Women’s Open. With The R&A, we govern the sport via global set of playing, equipment, handicapping and amateur status rules. The USGA campus in Liberty Corner, New Jersey, is home to the Associations, Research and Test center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum, where we honor the game by curating the world’s most comprehensive archive of golf artifacts. To learn more, visit usga.org.

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. GGA Partners has offices in Toronto, Ontario, Phoenix, Arizona, Bluffton, South Carolina, and Dublin, Ireland. For more information, please visit ggapartners.com.

Defined by Passion

This article was authored by Henry DeLozier for Golf Course Industry magazine.

Golf is a service business that attracts people who have a passion for the game and its values. Identical twins Daryl and Derek Crawford were born and bred for the job.

© times publications

“Our father was a skycap at TWA in Phoenix and taught us the importance of service to others,” Daryl says. “He passed that along to us.”

He also told his sons they would be defined by their actions, not the color of their skin. A father’s guidance has proved invaluable over the course of his sons’ lifetimes and three decades in the golf business. Their story is one more example of the disparate ways golf can serve as the foundation for lives that are well lived.

The Arizona Golf Association’s 2020 Updegraff Award, given to Derek, an executive with Phoenix-based Gibson Golf Management; and Daryl, the general manager at Papago Golf Course in Phoenix, is only the most recent example. The award, named for Dr. Ed Updegraff of Tucson, a longtime supporter of amateur golf in Arizona, is earned by those whose actions exemplify the spirit of the game.

Golf was an early influence in the twins’ lives. Growing up, they were like most little guys, playing whatever sport was in season. They were introduced to golf at a municipal course in Phoenix and soon became fixtures. “We liked being at the golf course and were always looking for reasons to be there,” Derek remembers.

They began to compete as teenagers, and that’s when they met Bill Dickey, a former winner of the Updegraff Award, and other members of the Desert Mashies, a Phoenix-based group of minority golfers who help young golfers connect with the game. “Bill and Alice Dickey embraced us as family and always helped us when we needed it,” Daryl says.

They played on the first golf team at St. Mary’s Catholic High School in Phoenix and walked on at Arizona State. Good players and enthusiastic competitors, they were attracted to the game’s attributes and values. Accountability, striving toward a goal and staring down adversity or disappointment were part of their DNA.

They worked at courses in the Phoenix area, first in bag rooms, where they refined their service skills, and later in management positions with increasing responsibility. Soon they were being recognized as role models, especially for other young people of color.

In the 1990s, they both left the club life to work as PING tour reps on the men’s and women’s European tours. They became trusted friends and suppliers to the some of the world’s best golfers.

For Daryl and Derek, it all seemed a natural progression.

“We did as our parents taught us, to listen to and learn from good advice,” Derek says. “And we never lost the joy of playing the game.”

“They were brought up in the game and continue to grow as business leaders and all-around golf ambassadors,” said Phil Green, COO and Principal of OB Sports Golf Management, which manages the Papago course where Daryl is the general manager. “Their love for golf, years of experience and strong work ethic have served them well over the years, and they haven’t forgotten to give back along the way. Their story is a great example of the way golf can become the foundation of success.”

As African-Americans, Daryl and Derek stand out in most golfing circles, where black and brown faces are significantly underrepresented. But it’s their actions, not their race – as their father predicted – that have defined them.

“We never felt anyone was trying to stop us or hold us back,” Derek says, as if anyone could.

“We have been blessed,” Daryl adds.

As have we all through their actions and their friendship.

 

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