Connect with GGA Partners at the 2021 #CMAAVirtual World Conference & Club Business Expo
March 8-12, 2021
The 2021 CMAA World Conference & Club Business Expo offers five days of stellar educational programming and the opportunity for those in club management to refresh their skills and industry knowledge, connect with fellow professionals, and explore the latest innovations and best practices.
Each year, we at GGA Partners look forward to syncing up with club managers to celebrate their successes, learn more about the challenges they are facing, and help them develop and implement a game plan for success.
As a long-standing CMAA Business Partner, we jump on every opportunity to facilitate education sessions which bring club managers together for knowledge-sharing and thought-leadership. In the hope that our paths will cross, you are invited to register for any or all of GGA’s education sessions, engagements, and activities.
Otherwise, swing by our virtual exhibitor booth, help yourself to some of our latest insights and resources, and be sure to get in touch with us by saying hello in the chat, scheduling a meeting, or dropping us a line. Let’s have a conversation about what you and your club are working on in 2021, we are always willing to assist club managers.
Monday, March 8
Networking Break: Ask the Expert – Feedback Systems
1:30pm-2:00pm EST
Join Trevor Coughlan from Jonas Software and Michael Gregory of GGA Partners to ask questions and discuss club feedback systems for members and customers.
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Tuesday, March 9
In-Conference Workshop: Setting Strategy for Long-term Success
11:00am-2:00pm EST
*Requires separate registration
Strategic planning is on everyone’s mind these days. One of the most frequent questions about strategy seems to be “Given the current environment, how do we actually set strategy for long-term success and sustainability?” and followed closely by “How do we implement a strategic plan in our club?”
This three-hour session is a hands-on approach using real-life case studies, allowing managers to interact and learn from each other, with the GGA team providing ideas and solutions. The session will leverage GGA’s processes, research, and experience and provide engaging opportunities for delegates to contribute.
During the first half of the session, participants will have the opportunity to learn from the GGA team and subject matter experts in strategic planning, governance, communications, member feedback, market research, financial planning, and analysis.
During the second half of the session, participants will be separated into smaller virtual breakout rooms with fellow club managers. In these virtual rooms, participants will have the opportunity to share their initial thoughts about the case and discuss solutions with their peers. The breakout rooms will subsequently rejoin to form one large group, at which point participants will be asked to respond to questions about the case using real-time polling software. Responses to the poll are individual and anonymous. This dynamic session will allow participants to see how their responses compare to their peers and hear from GGA how their answers may differ from industry best practices.
The session will conclude with the case solutions being shared with participants. By the end of the session, participants will achieve a better understanding of the importance of strategic planning for private clubs, proven processes for setting long-term successful and sustainable strategies, how strategic plans are implemented and become advocates for strategic planning at their respective clubs.
Join the GGA team: Henry DeLozier (Partner), Stephen Johnston (Partner), Derek Johnston (Partner), Michael Gregory (Partner), Craig Johnston (Partner), Fred Laughlin (Director), Eric Brey (Director), Linda Dillenbeck (Director), Bennett DeLozier (Manager), and Ben Hopkinson (Manager).
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Wednesday, March 10
Club Business Expo
12:30pm-1:30pm EST
Swing by the GGA Partners virtual exhibitor booth, help yourself to some of our latest insights and resources, and be sure to get in touch with us by saying hello in the chat, scheduling a meeting, or dropping us a line.
VISIT THE GGA PARTNERS BOOTH
Thursday, March 11
Adopting Proven Methods of Engaging the Next Generation of Club Members
10:30am-11:30am EST
Research findings highlight how clubs can adapt and develop their offerings to meet the needs of the next generation of members and customers. Hear from four managers whose clubs are quite different, and whose perspectives represent the next generation of club managers. The panel discussion will provide valuable insights about Millennials, the challenges they face, and the opportunities for clubs to be more relevant to the next generation of club members in their membership structure and pricing, offerings, and experiences provided.
Join Michael Gregory (Partner, GGA Partners), Jay Johnson (GM/COO, Prairie Dunes Country Club), Daniel Moreno (The Briar Club), Kristen LaCount (GM, The Country Club), and Passion Graham (Clubhouse Manager, Desert Mountain Club).
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Networking Break: Ask the Expert – Club Trends
1:30pm-2:00pm EST
Join Bennett DeLozier from GGA Partners, and Amilcar Davy from CMAA, to discuss early results from the CMAA Trends Survey entitled A Club Leader’s Perspective: Emerging Trends & Challenges.
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Club Business Expo
3:30pm-4:30pm EST
Swing by the GGA Partners virtual exhibitor booth, help yourself to some of our latest insights and resources, and be sure to get in touch with us by saying hello in the chat, scheduling a meeting, or dropping us a line.
VISIT THE GGA PARTNERS BOOTH
Friday, March 12
The Keys to Effective Communications
12:30pm-1:30pm EST
Join Linda Dillenbeck (Director, GGA Partners) and Bennett DeLozier (Manager, GGA Partners) for insights into the steps club managers can take to ensure their communications are clear, concise, and effective. In this session, we’ll discuss how clubs can forge stronger bonds with members, and successfully engage prospective members in the wake of these fundamental shifts in perceived value.
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About GGA Partners
GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.
Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.
