March 2021 - GGA Partners

Taking Club Elections Digital

Date: March 30, 2021April 8, 2021

The pandemic has accelerated the need to move the ballot box for club elections from paper to the computer and this trend will continue in the coming years. GGA Partners online voting specialists Michael Gregory and Martin Tzankov explain the challenges and opportunities to consider when moving your elections to an electronic voting platform.

Private golf, business, and leisure clubs spend a great deal of time and money planning, executing and delivering the results of club elections, often with discouraging voter turnout.

Over the past two years, GGA Partners, in partnership with secure platform provider Simply Voting, has worked with many clients to move the ballot box for club elections from paper to the computer. As this trend grows in the coming years, our team of skilled specialists shares the challenges and opportunities available as your club considers moving to an online voting platform.

A web-based online voting system that will help you manage your club’s elections easily and securely.

The Challenges

According to GGA manager Martin Tzankov, the biggest challenge is trying to retrofit new technology and process to existing bylaws. “Most bylaws were written before the introduction of online voting,” commented Tzankov. “Outdated bylaws cause complexities in the process, particularly regarding proxies. It is important to understand what you can and cannot do to ensure the election conforms to your club’s rules.”

Another challenge is the organization of member data including current contact information and eligibility.

“The ability for clubs to segment member data is complex and critical,” stated Michael Gregory, a partner at GGA. “Whether it is a current member whose dues are in arrears, or a new member who became eligible while the vote is taking place, clubs must ensure that only eligible votes are tallied in the final results.”

It’s a simple fact that humans make errors and there are times members who were against an issue will question the integrity of any vote. Online voting eliminates that challenge by providing the ability to audit the process from start to finish.

The Opportunities

“The biggest opportunity for clubs that choose online voting is increased member participation in the process,” said Tzankov. “Members use technology every day so casting their vote on their computer or mobile device, which often takes less than 5 minutes, is simple and easy. And while there will be some members who prefer paper, in our experience, the majority of members prefer the online option.”

Along with increasing the experience, participation, and satisfaction of members, online voting is a powerful tool to segment the results by age, membership category and other data sets. Data segmentation allows your club to identify and track trends across a wide spectrum of subjects, providing valuable insight for future planning.

The capability to deliver a consistent schedule of communications is another opportunity provided through the online voting platform. Rather than incur the expenses of printing and mailing information, your team can prepare and schedule a series of email communications to inform and remind electors of the voting period and then deliver the results in a timely fashion.

“Environmental sustainability is increasing as a factor to choose one club versus another,” added Gregory. “Clubs who implement online voting have the opportunity to send a clear message that they are taking steps to minimize their impact on the planet.”

Eliminate The Risk

Warren Buffet has been quoted as saying, “Risk comes from not knowing what you are doing.” There is great truth in that statement.

To understand the risks and rewards of online voting, we encourage you to have a conversation with specialists Michael Gregory or Martin Tzankov to gain the knowledge you need to ensure successful elections at your club.

Michael Gregory
Partner, GGA Partners
michael.gregory@ggapartners.com
416-524-0083

Martin Tzankov
Senior Manager, GGA Partners
martin.tzankov@ggapartners.com
905-475-4012

Download the info sheet

Life in Flux: The Evolving Priorities of Millennial Golfers

Date: March 17, 2021March 17, 2021

GGA Partners & Nextgengolf Release Findings from 5th Annual Research Study on Millennial Golf Community

2021 study reveals the habits, attitudes and preferences of over 1,600 millennial golfers.

TORONTO, Ontario (March 17, 2021) – Global consulting firm GGA Partners and Nextgengolf, a subsidiary of the PGA of America, have released the fifth annual Millennial Golf Industry study entitled “Life in Flux: The Evolving Priorities of Millennial Golfers.”

The 2021 Millennial Golf Industry Survey was conducted from November 2020-January 2021 and garnered responses from over 1,600 golfers whose average age was just over 29 years old.

Key highlights of the 2021 millennial golfer study include:

– Average annual rounds played reached a new peak: 33.9 rounds, a 9% increase year-over-year and average handicap reached a record low, decreasing 5% to 8.8.

– Average spend per golf round has increased 28% over the past five years, climbing to $47 from $34 in 2017 at an average rate of $3.25 more per round each year.

– For a generation characterized as digital natives, it may come as a surprise that a substantial portion of millennials purchase golf equipment and apparel in-person, roughly two-thirds at a sporting goods store and almost half at a course pro shop.

– As a result of the coronavirus pandemic, golf has become more important to millennial golfers according to 60% of the sample. More than four in five (84%) say they are able to work from home; and over half (51%) say this added flexibility allows them to play more golf.

– Sixty-percent (60%) of participating millennials prefer golf venues that actively exhibit social and environmental values. Nearly two-thirds (64%) say these behaviors would influence their likelihood of purchase, and approximately three-quarters (73%) of those surveyed would be willing to pay more, if excellent social and environmental practices increased the costs of golf venues.

– Millennials are attracted to private clubs that offer non-golf amenities and social components. Interest is highest in amenities offering two key attributes: 1) non-traditional golf play like nighttime golf use and simulators; and 2) a multi-use club experience with casual dining, socialization and fitness.

“Not every millennial is the same, but it’s often communicated that way,” commented Matt Weinberger, Nextgengolf director of operations, PGA of America. “In our continuous work with the millennial audience and now Generation Z, we see tremendous opportunity for PGA Professionals and golf facilities to deliver value to young people while operating their businesses. The key is understanding how golf businesses mesh with millennial lifestyles.”

“What this research shows is a tremendous opportunity for golf facilities and private clubs,” commented GGA Partners’ Michael Gregory, a partner of the firm. “To succeed in attracting the next generation of members, golf facilities must build their reputations around diversity, inclusiveness, and environmental stewardship, providing an amenity and activity profile designed to create experiences which enrich the emotional connection and sense of belonging that elevates the value proposition most appealing to young golfers.”

Historically focused on golfers in the millennial generation (those born between 1981-1996, roughly ages 25-40 in 2021), the study has now begun to span two generations. Nearly one third of the sample audience now technically belongs to Generation Z (those born after 1997, roughly ages 9-24 in 2021), an emergent golfer cohort which the study will continue to evaluate in the future.

Through this study, GGA Partners and Nextgengolf have identified the evolutions happening among the golfers of the future to assist golf facility operators in finding ways to adapt and develop their offerings to meet the needs of the next wave of members and customers.

The 2021 Millennial Research Study is available to all golf facility operators. Download the report by clicking on the link below.

Download the report here

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

About Nextgengolf

Nextgengolf, a subsidiary of the PGA of America, has the mission to provide golfing opportunities for golfers of all ages and make the game of golf more relevant for high school students, college students, and adults. Through the NHSGA, NCCGA and City Tour products, Nextgengolf caters to golfers over 15 years old by proactively keeping golfers engaged through events and bringing new players into the game. For more information, visit nextgengolf.org.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who daily work to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

Media Contacts

Bennett DeLozier
Manager, GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Michael Abramowitz
PGA of America
561-624-8458
mabramowitz@pgahq.com

Staffing For Success: Part 2

Date: March 16, 2021April 8, 2021

Game Plan – Henry DeLozier‘s monthly column in Golf Course Industry Magazine – continues its series on staffing for success with the second of three installments. After looking at how the pandemic has afforded club and course managers the opportunity to reevaluate their teams and redefine job descriptions in Staffing for Success: Part 1, we turn to finding and hiring the right team members.

As businesses reshape themselves into leaner and more efficient operations, top performers are the best value their money can buy.

A great many Americans are currently unemployed and looking for a job. According to the U.S. Bureau of Labor Statistics, 6.7 percent of the labor force — more than 10 million people — is out of work. Finding top performers for rising needs in club management roles should be easy work, right? If only it were a simple matter of statistics.

As management professionals in any business know, the magic is finding the right person for the right job. With the war for talent continuing to escalate, we turn to three experts to help us identify the best practices for optimum staffing in these turbulent times.

Jim Collins: Get the right people on the bus

Step one, as management thinker Jim Collins advises in his bestseller “Good to Great,” is to start by “getting the right people on the bus, the wrong people off the bus, and the right people in the right seats” before heading down the proverbial highway. In other words, focus on “who” before determining “what.”

Those who build great organizations make sure they have a busload of people who can adapt and perform brilliantly no matter what comes next. Selecting the right people is a matter of clearly deciding what types of people — attitudes, talents, backgrounds, skillsets — are needed to enable your team to accomplish great things.

Jeff Bezos: Ask these three questions

The Amazon founder uses a straightforward three-question guide for hiring key employees. Bezos’ three questions offer direct application to the management of golf and private clubs and are particularly useful during unpredictable circumstances.

1. Will you admire this person?

“If you think about the people you’ve admired in your life, they are probably people you’ve been able to learn or take an example from,” Bezos says. This discipline requires that management first knows who he or she is and has a clear-eyed understanding of the strengths and benefits that are needed for any position. Hiring managers do well to ask themselves:

What traits and attributes inspire me to be my best?
What do we need?
To what do we aspire?

2. Will this person raise the average level of effectiveness of the group they are entering?

Will the candidate increase the efficiency within the organization? Is he or she able to see around the corner and anticipate needs? Are they willing to challenge established norms and traditions? (Should course setup be executed in the afternoon instead of first thing each day? Can mechanical work be executed after hours by veterans who need extra work?)

3. Along what dimension might the person be a superstar?

Listen to candidates’ answers. Push for details. Ask follow-up questions to understand how your candidate thinks and imagines your operation. One is more likely to be a superstar when he or she is encouraged to make others better.

Regina Hartley: Hire the scrapper

Throughout her 25-year UPS career — working in talent acquisition, succession planning, learning and development, employee relations, and communications — Hartley has seen how people with passion and purpose will astound you when given the opportunity. That’s why she says, “Hire the scrapper.” She defines scrappers as people who have had to fight against the odds to get ahead. They differ from those she calls the “silver spoons” — people who have had clear advantages in their lives and from birth seem destined for success.

Before tossing the résumé of someone who has obviously scrapped his or her way to the experience and skills that qualify them for a job in your organization, at least give them an interview, Hartley says: “A résumé tells a story. A patchwork quilt of odd jobs and experiences may signal a lack of focus and unpredictability. Or it may indicate a committed struggle against obstacles.”

This article was authored by Henry DeLozier for Golf Course Industry magazine.

Read Staffing for Success: Part 3

Executive Search: General Manager at Richmond Country Club

Date: March 15, 2021

GENERAL MANAGER
RICHMOND COUNTRY CLUB
Richmond, B.C.

The Club:

In 1951, a group of young Vancouver Jewish business and professional men purchased a nine-hole golf course in West Vancouver (Glen Eagles Country Club). They did this because there were few, if any, country clubs in the Lower Mainland who admitted Jewish members. In 1959, under the leadership of a small group of people from the Jewish Community, and with the support of many interested members, Richmond Country Club was created. The services of golf course architect, Arthur Vernon Macan, were engaged to build an outstanding course, with 5,000 new trees planted in a park-like setting. Since that time, the Club continues to attract a diverse group of members, who want to be part of an engaged social community; who are looking for family activity or an athletic outlet, and who want to get involved in a private club atmosphere.

In 1991, both the clubhouse and golf course were renovated with added amenities of the Fitness Centre and significant improvements to the swimming pool. Since then, a further renovation has taken place with many upgrades to our facility that included newly updated indoor (4) and outdoor tennis courts (4 – bubbled in winter), an updated fitness centre, heated outdoor pool and two renovated restaurants. The Club contributes to amateur golf and tennis by periodically hosting provincial and national events.

Our mission is to be one of North America’s most dynamic, full facility family Country Clubs while respecting and maintaining our core values and Jewish Heritage. Our values include Stewardship, Integrity, Respect, Fairness, Service, Leadership and Accountability, Innovation and Creativity.

The Position:

Reporting directly to the Board of Directors, the General Manager (“GM”) will guide and work with the Board in the development and implementation of Club policies, programs and strategy. The GM shall manage all aspects of the Club including activities and relationships between the Club and its Board of Directors, members, guests, employees, community, government and industry.

Richmond Country Club is seeking a GM who is dedicated to being the best and is willing to embrace the Club’s core values.

The GM will be responsible for the following:

Membership Experience:

Develop and deliver a consistently outstanding member experience commensurate with specified member expectations and in keeping with a premier private club.
Manage all aspects of the Club’s activities to ensure and maintain the highest standards and quality of activities and service provided by the Club to ensure a high level of member satisfaction.
Oversee the development and successful implementation of all marketing and member relations programs to both attract new members and foster positive relations with existing members and their guests. Ensure all new club members are “met” and properly oriented to the Club. It is important to be visible and accessible to our members.

Leadership:

Act as a catalyst in the development of a Strategic Plan that charts the future course of the Club. The plan will be updated on an annual basis and will act as the framework in which the Club is operated. The achievement of the key objectives in the plan will be the primary responsibility of the GM.
Develop and implement an Annual Business Plan in the context of the Strategic Plan. Regularly update the Board on progress relative to both the Strategic and Annual Business Plans.
Maintain and develop a management philosophy that recognizes our people are a key part of the foundation of the Club’s success in delivering a great membership experience and competitive advantage. Actively promote a positive work environment where teamwork is emphasized.
Develop and monitor Human Resource policies consistent with the Board’s desire to treat employees fairly at all times and be compliant with all laws and regulations.
Manage and clearly define direct reports’ goals and objectives. Provide consistent feedback towards continuous improvement, and ensure appropriate personal development occurs, while incorporating succession planning for all key leadership roles.
Be visible and approachable to all employees.
Ensure compliance with all legal and regulatory matters affecting the Club.

Operational Excellence:

Develop and implement best-in-class and industry leading operating policies, programs, procedures and methods while directing the work and promoting the development of all department managers.
Monitor long and short-term financial objectives and reporting. In consultation with the Board, Finance Committee and Accountant, prepare and execute the financial plan for the Club that drives Club revenues and achieves the agreed upon financial results.
Monitor and stay current with industry trends and ensure Richmond Country Club implements improvements as required.

Communication:

Provide quality and timely communication with the Club’s President, Board, employees and members. Working collaboratively with the Board, this position will take responsibility/ownership of all aspects of Club operations, and share in the Club’s overall success.

Direct Reports:

Assistant General Manager, Controller, Membership Director (vacant), Director of Racquets and Athletics, Food and Beverage Director, Head Golf Professional, Golf Course Superintendent, Facilities Manager.

Candidate Profile:

The GM reports to the Board of Directors through the President. Given the leading role this individual will play in achieving the strategic and business objectives of Richmond Country Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

Leadership Skills:

A trustworthy, dynamic leader with the ability to build strong teams by motivating staff and leading by example. Has the ability to provide direction and expectations, continuous performance feedback and recognition that leads to positive outcomes to enhance Member experiences through inspiring department managers and employees. Exhibits leadership skills in team building, employee motivation and service training and is respectful and professional in all interpersonal dealings.

Member Experience:

Thorough understanding of and capacity to consistently deliver exceptional standards of service commensurate with a premium private club.
Ability to set and maintain high standards for all facilities, services and communications.
Leads our Commitment to Health and safety protocols and processes.

Interpersonal/Fit:

Demonstrates integrity and ethical conduct in words and deeds; embodies the characteristics of a successful GM through honesty, straightforwardness, accountability, leadership, and dedication.
A self-starter with a results-oriented work style combined with excellent verbal and written communication and interpersonal skills demonstrated with all the Club’s stakeholders.
Demonstrates energy and a desire to interact with the membership.
A confident, diplomatic and competent professional who is a “doer” and a take charge person who recognizes the importance of accountability.
Strong professional deportment with a clear commitment to member service through an open and transparent member approach while maintaining a professional balance between empathy and process adherence.

Business/Finance Skills:

An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management.
A strategic thinker with strong business acumen.
Experience managing complex capital projects.
Direct experience with golf, tennis, fitness and food and beverage businesses preferred.
Incorporates succession planning by preparing staff for key leadership roles.

Education:

A post-secondary degree in business or a related discipline is preferred.

Experience and Accreditation:

Previous experience as a senior leader at a private country club or other similar top tier facility, with a passion and understanding of what it means to have a premium country club experience.
Experience in the hospitality industry beneficial.
Experience reporting to a Board that has adopted a club governance structure and processes to lead the Club and GM to success.
A Certified Club Manager designation (CCM) is preferred.

Note: The position is currently vacant.

Compensation:

The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, April 7, 2021. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Richmond Resume” and “Last Name, First Name, Richmond Cover Letter”) respectively to: execsearch@ggapartners.com.

George Pinches, Director and Michael Gregory, Partner
GGA Partners, Inc.
execsearch@ggapartners.com

For more information on Richmond Country Club please visit richmondcc.ca.

GGA Partners Speakers Featured at CMAA 2021 World Conference and Club Business Expo

Date: March 8, 2021March 8, 2021

Sessions will focus on strategy, member feedback mechanisms, the next generation of club members, club trends, and member communications.

TORONTO, Ontario – Skilled specialists from GGA Partners, a trusted advisor to golf courses, private clubs, resorts, and residential communities around the world, will be presenting trends and tactics on a variety of subjects during the Club Management Association of America (CMAA) 2021 World Conference and Club Business Expo this week.

As with other major conferences in 2020 and 2021, the CMAA World Conference will be virtual, allowing attendees to login and learn effective ways to manage member feedback, attract the next generation of members, the latest industry trends, and how to effectively communicate their brand message.

GGA Partners specialists will lead the following discussions:

Monday, March 8 – Ask the Experts

Michael Gregory, a partner in the firm will join Trevor Coughlan from Jonas Software for a thirty-minute “Ask the Expert” session to discuss club feedback systems for members and customers.

Tuesday, March 9 – Setting Strategy for Long-Term Success

Partners Henry DeLozier, Stephen Johnston, Derek Johnston, Michael Gregory and Craig Johnston will be joined by several directors and managers to lead a three-hour session using real-life case studies allowing managers to interact and learn from each other with the GGA team providing ideas and solutions to enhance processes, research, and efficiency.

Thursday, March 11 – Adopting Proven Methods of Engaging the Next Generation of Club Members

Michael Gregory will lead a panel of club managers from Desert Mountain, Prairie Dunes Country Club, The Briar Club, and The Country Club through a discussion of their perspectives on how clubs can adapt and develop their offerings to meet the needs of the next generation of members and customers.

Thursday, March 11 – Ask the Experts

GGA Manager Bennett DeLozier will join Amilcar Davy from CMAA to discuss early results from the CMAA Trends Survey entitled A Club Leader’s Perspective: Emerging Trends & Challenges.

Friday, March 12 – Keys to Effective Communications

GGA Director Linda Dillenbeck and Manager Bennett DeLozier will share insights into the steps club managers can take to ensure their communications are clear, concise, and effective.

“Our business is helping clubs, large and small, to operate more effectively,” commented Derek Johnston, a partner in the firm. “The CMAA World Conference provides an outstanding platform to share knowledge and experiences with club leaders from around the globe.”

About GGA Partners

Media Contact:

Bennett DeLozier, Manager
GGA Partners
bennett.delozier@ggapartners.com
602-614-2100

The Three Keys to Effective Governance

Date: March 3, 2021February 26, 2024

Governance in private clubs can too often resemble what is seen on the evening news: factions, resentment, distrust, skepticism, cynicism. In troubled times, sound governance is essential.

In our continuing Whitepaper Series, Senior Partner Henry DeLozier highlights the three keys to effective governance and proactive steps leaders can take to address and improve it at their club.

Read our Governance Whitepaper

Executive Search: HR Director at The Boulevard Club

Date: March 2, 2021

HUMAN RESOURCES DIRECTOR
THE BOULEVARD CLUB
Toronto, ON

The Boulevard Club:

For 115 years, there has been a place on the lakeshore devoted to athletic endeavour and a sense of community that is truly unique. It all started August 11th, 1905 when the Club officially started as the Parkdale Canoe Club, setting in motion the hundred plus years of history, activity and memories. The Club moved to its current location at 1491 Lakeshore Boulevard West only a few years later. There have been four fires that devastated the Club, a Great Depression and Two World Wars. Nothing has been able to stop the Boulevard Club in its pursuit of fun, fellowship and sportsmanship.

Today, the emphasis is on family activity as The Boulevard Club continues to keep pace with the dynamic of the world around us. The Club is a modern and vibrant organization offering swimming, tennis, fitness, group lessons and private, badminton, fencing, karate, boating – power and sail, and a full range of lakefront activities including stand-up paddle boarding, rowing, dragon boating and canoeing.

Vision Statement

Our Waterfront Oasis in the City

Mission Statement

Our Members are a Community on the Waterfront.
Inspired by our History, we Foster an Active and Social Environment.