Tag: management

You’re Now the Leader

Date:

In today’s world, where technology, media, and consumer demand intersect in a constant state of disruption, leadership starts with understanding and dealing with change. Henry DeLozier provides perspective on how superintendents can rise to the challenge.

Times have sure changed. Now you’re the one whom young men and women — the ones who aspire to your position one day — look to for guidance and assurance. And it’s in those hopeful faces, full of equal amounts potential and self-doubt, that your biggest challenge and the most important aspect of your job lies.

It’s called leadership. And in today’s world, where technology and media and consumer demand are intersecting in a constant state of disruption, leadership starts with effectively understanding and dealing with change. Among the biggest changes for golf course superintendents in the last decade:

 

  • Agronomic knowledge has become “table stakes.” Knowing the science of growing grass efficiently and effectively has gotten most superintendents into the game. The superintendent is often the best-educated member of the management staff in many facilities. There is no way to overstate the importance and reach of agronomic knowledge, and yet the job is so much more now.
  • Techniques have advanced. Generations of superintendents schooled in the college of hard knocks have found new and innovative solutions to age-old problems. These solutions have resulted in more efficient usage of water, advanced and less damaging pesticide management, and improved playing conditions arising from healthier and denser turf.
  • Environmentalism is of top-tier importance. If everyone was as diligent an environmental steward as golf course superintendents are, we would live in a better, safer world. Trained in the chemical sciences and well informed through professional resources like GCSAA, new generations of superintendents have introduced planet-friendly solutions to fertility and water scarcity challenges.
  • Golfers’ expectations have become more robust and detailed. In their insistence on improved playing conditions, golfers — God love ’em — have continued to push for tournament-quality conditions daily. Their demands, not unlike the quality demands of consumers for any other product or service for which they pay a premium, add stress and push budgets across the country.

If those are some of the major changes currently affecting the superintendent’s world, what might be over the horizon in terms of effective leadership qualities? From our perspective, it’s retaining your best talent. Although job-hopping in many industries has slowed this year as economic uncertainties weigh on employees, the situation could change as the economy and job market continue to improve, especially if employees aren’t feeling supported by their employer. It’s a challenge shared by your peers in organizations across the board.

“Employees crave a rewarding and purposeful workplace atmosphere. Now is the time for organizations to evaluate what is working well for their people, and what’s not resonating,” says Laine Thomas Conway of Alight Solutions, a global consulting firm. “When employees feel their employers are continually improving their offerings and working to enhance the employee experience, they are likely to remain positive and committed to their organizations, and in turn, employers can better retain top talent.”

In other words, says Tom Wilson, the CEO of Allstate Insurance: treat employees like customers. “They don’t pay you in dollars, but in hard work. That has led us to an employee choice model in the new world,” he says. Here are several tactical suggestions to help your team members:

 

  • Education grants for the children of your crew. When the club or golf course funds educational support for the children of its workers, your crew will see you as the employer of choice.
  • Field days for employees’ children. Help families share in the workplace culture and pride with your team. Most children want to see where their parents work, and what cooler place is there than a golf course?
  • Regular feedback sessions. Give employees the same feedback opportunities customers have with retailers and service providers.
  • All-team meetings. Help crew members understand their place in the overall team effort, including other departments and functions at the club and course.

It’s no longer enough to react to changes affecting our careers. To be an effective leader and to encourage your best players to remain part of the team, we must anticipate the next wave of change heading in our direction.

This article was authored by Henry DeLozier for Golf Course Industry magazine.

Executive Search: General Manager at Mount Vernon Country Club (FILLED)

Date:

Mount Vernon Country Club logo

GENERAL MANAGER
MOUNT VERNON COUNTRY CLUB
Alexandria, VA

The Club

Founded in 1961, Mount Vernon Country Club is a member-owned golf and country club in Alexandria, Virginia, located 19 miles from Washington, D.C. The Club features an 18-hole championship golf course with work from golf course designers Russell Roberts, Ed Ault, and most recently, Bill Love. The course winds its way through the original forest of George Washington’s Mount Vernon farm and is enhanced by the presence of Dogue Creek, a Potomac River Chesapeake tidal tributary which lends a water hazard challenge on 14 of Mount Vernon’s 18 holes.

Mount Vernon Club is a family-friendly environment primarily focused on golf and dining. The Club offers five distinct food and beverage locations for Member’s enjoyment. The pool complex features a pool and the Barracuda Grill. The Clubhouse consists of the administrative offices, kitchen, member dining areas, lounge and banquet facilities. The Club currently benefits from a full membership with a growing wait list.

Mount Vernon Country Club Overview:

  • 700 Members (Golf: 475, Other: 225)
  • Initiation Fee (Resident Member Golf: $32,000)
  • Annual Dues (Golf: $7,068 and Capital Dues $1,236)
  • $8.30M Gross volume
  • $3.70M Annual dues
  • $2.30M F&B volume
  • $3.30M Gross payroll
  • 120 Employees in-season; 90 off-season
  • 9 Board members

The General Manager Position

The General Manager reports to the Board and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of Directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas of the club. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results.

The General Manager coordinates all management functions and works in concert with committee chairs to assist in the development of proposed policies, programs, events, etc.

The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the internal and external marketing strategies for membership growth and member engagement is a critical part of the position. The General Manager will work with the Board to develop the current long- range plan which will include significant upgrades to the golf course and amenities.

The General Manager should have a strong presence and seek to be highly visible to the membership and staff. The General Manager sets the tone for consistently treating members with first class hospitality and is responsible for communicating these expectations to the entire staff.

Important Individual Characteristics:

  • A naturally enthusiastic personality and passion for the club management profession.
  • A natural leadership style which promotes staff and membership engagement and camaraderie.
  • Ability to act as a thought partner with the board and committees.
  • The ability to communicate effectively, both verbally and in writing.
  • Disciplined follow-through to ensure the vision and goals of the Club come to fruition.
  • Ability to cultivate a high-level of member services and satisfaction.
  • Possesses a strong understanding of top-notch food and beverage experiences for Club members and guests.
  • Effective fiscal management through delivery of actual operational and capital results in alignment with approved budgets.
  • Maintains a high level of visibility to members and staff as the face of the Club.
  • Understands the importance of digital communication and can utilize web and social media tools to communicate with the staff and membership.
  • Ability to develop a dedicated team with a shared vision.

Candidate Qualifications

  • A minimum of 5 years of progressive leadership and management experience in a private club environment. Current Assistant General Managers or Clubhouse Managers at well-recognized clubs, with verifiable records of achievement will also be considered.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available August 1, 2021.

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.

Inquiries

Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, June 25, 2021.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Mount Vernon GM Cover Letter” and “Last Name, First Name, Mount Vernon GM Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.

 

For more information about Mount Vernon Country Club, please visit www.mountvernoncc.org.

Executive Search: Assistant GM at The Minikahda Club

Date:

ASSISTANT GENERAL MANAGER
THE MINIKAHDA CLUB
Minneapolis, MN

The Club

Located minutes from downtown Minneapolis, MN, The Minikahda Club is much more than a collection of amenities. The Club experience is focused on providing superior social and recreational experiences based on the values of family, fellowship, integrity, respect, and inclusiveness.

Founded in 1898, The Minikahda Club is the oldest country club west of the Mississippi and a premier club in the region. The City of Minneapolis has grown up around Minikahda. A group of young picnickers were so impressed by the spot they found atop a hill overlooking Lake Bde Maka Ska, they acquired the land and set out to form a club for social functions and golf. The name Minikahda comes from the Dakotah, a combination of two words meaning, “by the side of the water.” The Club logo, in fact, depicts a Native American shield, similar to the artifact framed in the Clubhouse.

The Minikahda Club is a year-round full-service club with a vast offering of social, dining and sport activities. The Club has approximately 1,275 members, comprised of approximately 475 families and a single class of membership. From a financial standpoint, the Club is debt-free, has a substantial reserve fund, a waiting list for membership and is well positioned for success.

The historic Donald Ross designed golf course has played host to a number of major events including the 1916 US Open, the 1927 US Amateur, the Walker Cup in 1957, the Women’s Amateur in 1988, the Curtis Cup in 1998, and the US Senior Amateur in 2017. The course is ranked among the best in the state by Golf Digest and was ranked #102 in Golfweek’s Top classic courses in 2020.

In 2018, the classic Ross designed golf course was re-grassed, and the golf shop was replaced with a new building that provides a year-round practice facility. A modernized pool snack bar and a new lakeside bar on the second floor of the Clubhouse was also added at the same time.  Currently, the Club is in the process of developing a long-term strategic and facilities master plan.

Members enjoy a variety of racket sports including tennis and paddle tennis. The tennis and paddle tennis programs are designed to appeal to newcomers and seasoned players alike.  A full calendar of clinics, mixers, and socials provides ample opportunities to meet new players and make new friends.

The pool is a very popular member amenity enjoyed by all from Memorial Day to Labor Day. Located on the edge of a hill with breathtaking views of Lake Bde Maka Ska and downtown Minneapolis, members enjoy swimming programs, relaxation and dining poolside.

At the heart of Minikahda is the beloved 60,000 square foot Clubhouse.  The Club offers multiple dining rooms for every gathering, from the formal Dining Room and intimate patio overlooking Lake Bde Maka Ska, to a family friendly Grille as well as 1898, the newly added adult-only bar with beautiful views of the lake and downtown Minneapolis. Multiple outdoor terraces and a deck with spectacular views highlighted by incredible cuisine prepared by our culinary team are all part of why Minikahda members and guests consider The Minikahda Club one of the best places to dine in the Twin Cities.  The Club also boasts a beautiful ballroom for significant life or member events. Indoors, outdoors, big or small, whatever the need, we are humbled and honored to serve our members and guests.

The Minikahda Club Overview:

  • 1,275 Members (approximately 475 families)
  • Initiation Fee: $75,000
  • Annual Dues: $10,000
  • $10.5M Gross Volume
  • $5.5M Annual Dues
  • $5.2M Gross Payroll
  • $3.2M F&B Volume pre-COVID-19
  • Peak Season: 300 Employees; Off-season: 120 Employees
  • 13 Board Members
  • Average age of members is 52

The Assistant General Manager Position

The Assistant General Manager is ultimately responsible for all clubhouse, food and beverage, aquatics, and facilities operations daily, including the general housekeeping over these areas. The Assistant General Manager is responsible for all aspects of the operation in the absence of the General Manager/COO and performs specific tasks as requested.

This managerial position works closely with, and reports directly to, the General Manager/COO, and provides quality leadership and contributes to the positive atmosphere of the Club and associated operations. He/she will also prepare annual department budgets in concert with the GM/COO.

The AGM will enhance the “club culture” and is responsible for the dissemination of hospitality, friendliness, and goodwill among members, guests and staff. His/her goal is always to help members and guests enjoy the facilities and events of the Club. In addition to building relationships with Club members, guests, and employees, he or she provides support to the respective committees and advisory groups as well. Being the “public face” of these operations with a hands-on approach and an understanding that full member and staff engagement is critical to success in this position.

The AGM consistently provides anticipatory hospitality along with superb dining and other food and beverage experiences for the Club’s membership and their guests. Alignment with the Executive Chef and Food & Beverage Director is very important to this position to ensure collaborative, innovative, harmonious relationships between front and back of house operations.

Primary Responsibilities

Member Services:

  • Consistent sincere and significant engagement of members, highly visible to members and staff in the dining areas of the club is of the utmost importance. The AGM is ultimately responsible to ensure that all member dining and club events are well-conceived and executed along with all amenities.
  • Provide quality leadership in a positive and upbeat manner for the members, guests and staff.
  • Create and maintain a first-class service culture throughout the club campus and its amenities.
  • Address and resolve all member and guest complaints and suggestions, general service, employee attitude, maintenance, and presentation of the clubhouse operations.

Employee Relations:

  • Oversee the recruiting, hiring and development of clubhouse and various food service venue personnel.
  • Oversee ongoing training programs complete with up-to-date training manuals to ensure exceptional service in all parts of the club’s operation.
  • Provides for training and future development of all subordinate managers and supervisors subject to budget approval by the General Manager/COO. Instill the concept of being “team players” in all employees. Continue to coach, counsel, and evaluate departmental staff.
  • Ensures that a positive spirit and healthy work environment exists throughout the club operations, one that is free of safety risks and all forms of employee harassment.
  • Maintain an effective communication program where employees are treated in a fair, structured and consistent manner.
  • Function as an administrative and communication link between departments in the club.
  • Guarantee that all clubhouse employees are regularly trained and certified in areas that help guard the safety and well-being of our members, guests and other employees including, but not limited to responsible alcohol service, safe food handling, etc.
  • Help to facilitate a team environment with morale, high ethical standards and efficient use of resources to position The Minikahda Club to be a preferred employer of choice in the community.

Financial Management:

  • Works jointly with the Controller and General Manager/COO to prepare the annual operating and capital budgets for all clubhouse and service operations, assists in managing and controlling the operations to attain the desired results.
  • Monitors the budget each week/month and directs the taking of corrective action as necessary to assure that the budgeted goals are attained.
  • Provides input to all clubhouse and service personnel regarding annual budgets, capital spending plans, fiscal controls and operational guidelines.
  • Responsible for all labor cost payouts and maintains them within the constraints of the budget and through close coordination and with approval from the General Manager/COO and Controller.
  • Monitors payroll records to control overtime and maintain labor costs within budgetary guidelines.
  • Supervises the purchasing, receiving, safekeeping and disbursement of operating supplies and equipment to maximize quality and profitability.

Personnel Management:

  • Displays very hands-on approach and leads the staff by example. Must be approachable to staff, members and guests.
  • Assists the General Manager/COO in developing and implementing long-range (strategic) and annual (business) plans, operating reports, forecasts and budgets.
  • Works with Human Resources to develop long term staffing needs for area of responsibility.
  • Responsible for the hiring, discipline, termination and documentation of all clubhouse and service staff.
  • Reviews all accidents, works with HR and Safety Committee in completing accidents reports and implementing improved procedures.
  • Attends meetings of senior management and carries out directives because of these meetings and any other requests of the General Manager in a timely manner.
  • Serves as an ad-hoc member of appropriate club committees and advisory groups.
  • A warm personality, a sense of humor and the ability to work effectively with all levels of the internal staff and members.
  • Works with Executive Chef, Food & Beverage Director and others to develop P&L statements prior to each event, makes appropriate notes following events and files information for future use.
  • Works with Executive Chef on menu development.
  • Works with the F&B Team to organize and market special club events.
  • Furthers his/her own continued development as a club management professional as a member of CMAA. With the assistance and approval of the General Manager/COO participates in appropriate seminars/training programs, thereby enhancing his/her value and quality of services to The Minikahda Club.

Operational Responsibilities:

  • Understands and abides by The Minikahda Club policies and departmental procedures. Suggests changes and may direct the implementation of change.
  • Provides content for and manages communications and marketing information for department.
  • Assures that the Clubhouse operations and campus venues are run in accordance with all applicable local, state and federal laws.
  • Disseminates information effectively and coordinates activities between departments on a timely basis.
  • Keeps the General Manager/COO informed of all potential problems and activities related to the smooth operation of the clubhouse and other food service venues.
  • Oversees inventory management throughout departments and completes a periodic china, glass and silver inventory to maintain par levels.
  • Coordinates and approves all entertainment in consultation with General Manager/COO and others.
  • A sharp eye for detail in the overall management of the operation.
  • Responsible for regularly reporting of performance and financial data, i.e. weekly report to General Manager/COO.

Direct Reports

Executive Chef, Food & Beverage Director, Catering Director, Member Engagement Director, Pool, Locker Room, Housekeeping and Valet Teams.

Candidate Qualifications

  • A minimum of 5 years of progressive leadership and management experience in a private club environment.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) or in active pursuit of designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available immediately.

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.

Inquiries

Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, June 23, 2021.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Minikahda Club AGM Cover Letter” and “Last Name, First Name, Minikahda Club AGM Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.

 

For more information about The Minikahda Club, please visit www.minikahdaclub.org.

 

Executive Search: GM/COO at Grandfather Golf & Country Club

Date:

GENERAL MANAGER/CHIEF OPERATING OFFICER
GRANDFATHER GOLF AND COUNTRY CLUB
Linville, NC

 

THE CLUB

The history of Grandfather Golf and Country Club starts in 1885 when businessman Hugh MacRae first viewed the Linville River Valley and the rugged peaks of Grandfather Mountain. MacRae was so awestruck by the area’s natural beauty that he immediately wrote his father, Donald MacRae of Wilmington, N.C., for support to purchase a tract of land. The tract, which stretched from Pineola past Linville Gap, encompassed all of Grandfather and Grandmother Mountains, Linville Ridge, lnvershiel, part of Sugar Mountain, and what is now Grandfather Golf and Country Club.

Donald MacRae consented to the purchase, and along with a few other investors, including department store founder of Philadelphia John Wanamaker, Linville Improvement Company was formed. By 1889, Hugh MacRae had purchased a total of 15,570 acres, mostly from S.S. Lenoir, for whom the city of Lenoir is named.

The area quickly became a popular summer resort for golf and health and is a visual reminder of MacRae’s native Scotland. By 1944, Linville Company sold 3,000 acres to the Linville Resorts Property Owners Association. Included in the sale were the golf course designed by Donald Ross (creator of the Pinehurst Golf Club), Eseeola Lodge, horseback riding facilities, and the townsite of Linville. In 1952, the Linville Company was dissolved, and the remaining 11,000 acres were divided between four family members, including Mrs. Hugh MacRae, daughter Agnes MacRae Morton, as well as Agnes’ children, Agnes Morton Cocke Woodruff and Hugh Morton.

Aggie’s share of the lands included 1,958 acres in the Linville River Valley, two miles north of Linville. Having spent most of her summers growing up in Linville, her love of the High Country remained strong. Aggie, a three-time state ladies’ amateur golf champion, invested her inheritance, and – with the help of highly-respected golf course designer Ellis Maples and cofounders Hugh Morton, her brother, and John Williams, their friend – her vision turned to reality with the opening of Grandfather Golf and Country Club in 1968, where friendly amenities surround some of the best mountain golf in the world.

Vision Statement: “To be one of the pre-eminent, family-oriented clubs in the Southeast.”

 

 

GRANDFATHER GOLF AND COUNTRY CLUB OVERVIEW

 

  • 480 Members: capital of 434, club/social of 28, legacy of 18
  • Initiation Fee of $85,000
  • Annual Dues: $18,100 for club operations and capital expenses and $4,500 for village fees
  • Budgeted total expenditures for fiscal year 2021 of $15 million (includes club, capital, and village)
  • Food and beverage volume of $1.5 million
  • Gross payroll of $6 million
  • Strong balance sheet and positive cash flow
  • 220 employees (165 seasonal, 55 year-round)
  • Nine board members plus one ex-officio
  • Average age of members is 67
  • Championship Golf Course ranked second in North Carolina and first in the West Regional ranking and first among private courses in North Carolina per the North Carolina Golf Panel
  • Club community ranked seventeenth in the top 200 resort communities in the U.S. by GolfWeek
  • Grandfather Village is an incorporated municipality

THE GENERAL MANAGER/CHIEF OPERATING OFFICER POSITION

The General Manager (GM) has total operational responsibility for the club and reports to the president of the club, who also chairs the board of directors. The GM oversees a country club with two golf courses, multiple dining venues, and a broad array of other amenities. Further, the GM has comparable responsibilities to a city or county manager as it pertains to overseeing all aspects of the incorporated municipality of Grandfather, including managing common property and infrastructure, maintaining roads, operating a state-regulated water/sewer utility, and providing security services. Finally, the GM directs a real estate operation that markets and sells residential properties within the village and that supports the attraction of new members.

Primary Responsibilities

 

  • Coordinate the development and execution of the club’s long-range and annual business plans to achieve the mission of the club
  • Prepare comprehensive operating plans and budgets, obtain approval from the board, and operate in accordance with approved budgets
  • Maintain a long-term capital budget to assure the sustained material condition of all physical assets of the club
  • Plan, develop and approve specific operational policies, programs, procedures, methods, rules and regulations in concert with board-approved policies
  • Direct the recruiting and training of all staff
  • Establish employee rules and regulations, work schedules, internal controls, and a performance appraisal system
  • Assure that the highest standards are set and achieved in providing member service and satisfaction
  • Ensure that the club is operated in accordance with all applicable local, state, and federal laws
  • Ensure compliance with regulatory and other governmental agencies that have oversight of various club assets and operations, including utility regulation, water quality, and environmental statutory law compliance
  • Provide the board and committees with relevant information on trends and developments in the club/residential community business
  • Ensure that the committees established by the board are well-supported and operate in accordance with board-approved policies and directives
  • Oversee security, risk management, and health and safety programs to ensure that measures are in place to protect members, employees, staff, and club physical assets
  • Ensure that the board is thoroughly informed on the status of club operations, member satisfaction, and financial performance
  • Provide a comprehensive communications program that keeps all appropriate constituencies informed on relevant matters
  • Interact with local community leaders and organizations
  • Perform other duties and functions as the club board may direct that are consistent with this job description

Direct Reports

 

  • Chief Financial Officer
  • Manager of Human Resources & Administration
  • Director of Agronomy
  • Director of Golf
  • Director of Recreation
  • Head Tennis Professional
  • Head Croquet Professional
  • Director of Security
  • Director of Facilities and Infrastructure
  • Clubhouse Manager
  • Executive Chef
  • Communications Director
  • Membership Coordinator
  • Manager of Community Housekeeping
  • Head Broker of Grandfather Club Properties

Core Leadership Competencies

 

  • Ability to define a simple and understandable vision of success for the management team
  • Ability to see the big picture, take stock, identify problems/needs, and conceptualize solutions/strategies
  • Ability to focus on the essentials, to attend to detail, and to follow through on decisions
  • Ability to create a sense of followership among subordinates
  • Ability to attract and develop a strong supporting management team
  • Ability to demonstrate a strong member satisfaction ethic and to interact with the membership in a frequent and friendly manner
  • Ability to articulate the highest performance and ethical standards, demand compliance, and move swiftly and positively when corrective action is warranted
  • Ability to cope with day-to-day pressures and maintain a healthy and positive culture

Candidate Qualifications

 

  • A minimum of 7 years of progressive leadership and management experience in a private club environment.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) or in active pursuit of designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available August 1, 2021.

 

Salary & Benefits

Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package.

 

Inquiries:

IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, May 12, 2021.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Grandfather GM/COO Cover Letter” and “Last Name, First Name, Grandfather GM/COO Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.

For more information about Grandfather Golf & Country Club, please visit www.grandfatherclubnc.com.

Executive Search: General Manager at Turtle Point Yacht & Country Club

Date:

GENERAL MANAGER
TURTLE POINT YACHT & COUNTRY CLUB
Killen, AL

 

The Club

Founded in 1961, Turtle Point Yacht & Country Club is a member-owned club in Killen, Alabama, and recognized as one of Alabama’s best kept secrets. Turtle Point is one of those pleasant surprises that one finds from time to time; complete with clubhouse, golf course, tennis courts, and marina, the Club exudes Southern charm.

Not only is the golf course exceptional, but the Club’s location on the banks of the Tennessee River makes it a unique and special destination in and of itself. Blessed by its location, membership, and staff, Turtle Point is an experience that is unmatched in the Southeast. After one visit, we’re certain that you will agree.

Designed by famed architect Robert Trent Jones, Sr., the 18-hole golf course is ranked 4th best in Alabama by Golf Digest and has been the host site of the SEC Championship, the State Amateur Championship, the Southern Amateur as well as other notable events over its 50 plus year history.

The Club’s tennis facility includes 6 immaculately maintained all-weather Laykold hard courts with water views. The pool complex includes a large “L” shaped pool, a toddler wading pool, an extensive deck and Cabana with showers and bathroom facilities, as well as a snack bar with covered dining areas. The clubhouse consists of the administrative offices, kitchen, member dining areas, lounge, and banquet facilities. The Marina offers eighteen 60′ covered slips, eighteen 40′ covered slips, ten 24′ covered slips, sixteen open sailboat and ski boat slips, and twelve personal watercraft slips.

Turtle Point Yacht & Country Club Overview:

 

  • 485 members
  • Initiation Fee $10,600
  • Annual Dues $6,000
  • $4.40M Gross Volume
  • $2.30M Annual Dues
  • $1.30M F&B Volume
  • $2.0M Gross Payroll
  • 100 Employees in-season, 60 off-season
  • 5 Executive Committee Members
  • Average age of members is 60

The General Manager Position

The General Manager reports to the Board and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of Directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results.

The General Manager coordinates all management functions and works in concert with committee chairs in assisting them in the development of proposed policies, programs, events, etcetera.

The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the internal and external marketing strategies for membership growth and member engagement is a critical part of the position.

The General Manager should have a strong presence and seek to be highly visible to the membership and staff. They set the tone for consistently treating members with first class of hospitality and communicate this expectation to the entire staff as well.

Important Individual Characteristics

  • A naturally enthusiastic personality and passion for the club management profession.
  • A natural leadership style which promotes staff and membership engagement.
  • Ability to act as a thought partner with the board and committees.
  • The ability to communicate effectively, both verbally and in writing.
  • Disciplined follow-through to ensure the vision and goals of the Club come to fruition.
  • Ability to cultivate a high-level of member services and satisfaction.
  • Possess a strong understanding of top-notch food and beverage experiences for Club members and guests.
  • Effective fiscal management through delivery of actual operational and capital results in alignment with approved budgets.
  • Maintain a high level of visibility to members and staff as the face of the Club.
  • Understands the importance of digital communication and can utilize web and social media tools to communicate with the staff and membership.
  • Ability to develop a dedicated team with a shared vision.

Candidate Qualifications:

  • A minimum of 5 years of progressive leadership and management experience in a private club environment. Current Assistant General Managers or Clubhouse Managers at well-recognized clubs with verifiable records of achievement will also be considered.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available March 1, 2021.

Salary & Benefits:

Salary is open and commensurate with qualifications and experience. The Club offers an excellent bonus and benefit package.

Inquiries:

IMPORTANT: Interested candidates should submit résumés along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Monday, March 15, 2021.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Turtle Point GM Cover Letter” and “Last Name, First Name, Turtle Point GM Resume”) respectively to: execsearchus@ggapartners.com. Please email résumé with references.

For more information about Turtle Point Yacht & Country Club, please visit tpycc.org.

Practice Areas and the Pandemic

Date:

If you’re thinking about adding or enhancing a practice area at your course, here are some things to keep in mind. This article was authored by Henry DeLozier for Golf Course Industry magazine.

Searching for a silver lining to a pandemic is mostly a fool’s errand. But many golf courses fortunate enough to stay open during the last five months have found something for which to be thankful: Thousands of golfers and would-be golfers are discovering (and rediscovering) a love for the game.

In many places, their affection is being stoked by short-game practice areas that are introducing new players to golf and giving more experienced players a place to hone their games, all the while boosting incremental revenues.

Bradley Klein, a veteran golf travel, history and architecture journalist and Golf Course Industry columnist, observes that the role of short-game practice areas is evolving. “Time constraints were the initial impetus, but that’s changed of late.” He says the trend is toward “more fun, family-friendly” areas that also provide practice opportunities for serious golfers. “They also constitute efficient use of land.”

What’s more, in this era of social distancing, short game areas are a safe space for youngsters to learn the game while socializing and exercising, according to Jan Bel Jan, president of the American Society of Golf Course Architects. She believes the trend will continue to gain momentum. “Short game improvement areas provide benefits to seasoned golfers, promote a welcoming introduction to golf for adult beginners and help courses remain competitive with other area facilities,” she says.

Pinehurst Resort injected new credibility for areas dedicated to the short game and demonstrated its revenue potential when it opened The Cradle — nine holes, all par threes, measuring 789 yards and covering 10 acres — in September 2017. In the last three years, The Cradle has hosted more than 100,000 rounds while becoming one of Pinehurst’s most popular courses.

If you’re thinking about adding or enhancing a practice area at your course, here are some things to keep in mind.

Know your customer.

New practice, training and game-improvement facilities require planning, which starts with understanding the type of player you want to attract. What skill levels will you prioritize? What will be the hours of operation? How will you price access? Member surveys and information exchange sessions with golfers will help you better understand your target audience’s needs and expectations.

Don’t get sloppy.

“Serious design, with interesting greens contours and variety of tee shots” are keys to effective planning, Klein says. “It has to be run like a real golf course and not like a sloppy afterthought.”

Make it fun.

Jim Wyffels, director of operations at Spirit Hollow Golf Club in Burlington, Iowa, is an innovative thinker when it comes to making golf fun. Spirit Hollow’s Shankopotamus Golf Academy, which features TopTracer technologies, was designed with two goals in mind, Wyffels says. “The first was to create an additional amenity for our stay-and-play guests in the evening and during inclement weather. The second was to create a new revenue stream in the evening and during winter months that would target our local market. Our plan was to create a fun, game-like family atmosphere where all age groups and skill levels, including non-golfers, could be entertained.”

Keep your superintendent in the loop.

How will the golf course superintendent maintain the short-game area? Engage the superintendent to ensure design characteristics that can be efficiently and cost-effectively maintained. Concerns such as adequate turning radii, slopes that can be consistently cut and safely navigated by staff, and shapes that match existing terrain on the adjacent golf course are planning priorities. Bel Jan advises planners to be mindful of optimizing drainage, building putting surfaces to established standards and minimizing shade impacts to enable turf recovery.

COVID-19 really has no upside; it has wreaked havoc in unprecedented ways. But if a crisis of its proportions has encouraged more people to take to the course, and prompted golf managers and leaders to think more innovatively about amenities like short courses and practice areas, then it has left something of value in its wake.

Executive Search: General Manager at Park Place on Peachtree

Date:

GENERAL MANAGER
PARK PLACE ON PEACHTREE
Atlanta, GA

The Condominium:

Park Place on Peachtree is revered as the first luxury high rise condominium in Atlanta and, because of its unwavering expectations for quality, it has maintained its elite position in the stylish, upscale Buckhead High Rise community.

Park Place gives residents more than just the key to a magnificent home; it opens the door to a magnificent lifestyle.

Each Park Place on Peachtree home is unique with outstanding services, gracious amenities, and security features that have long earned Park Place on Peachtree the highest appreciation.

Amenities:

  • Club Room for functions, meetings and events with bar and kitchen
  • Concierge Services (Full-service)
  • Valet
  • Fitness Center
  • Guest Suites
  • Pool & Sauna
  • Wine Room and Personal Wine Locker Storage
  • 24/7 Security Personnel
  • Walking Trail
  • Dog Park Trail

Parking Features:

  • Garage (3 Floors)

Unit Amenities:

  • Air Conditioned
  • Extensive Terraces

The Position:

Park Place on Peachtree in Atlanta, GA is seeking a General Manager to manage and direct all operations for this condominium of 300 residences.  At Park Place on Peachtree, our mission is to create extraordinary experiences and building long-standing connections with our employees and residents. We seek a highly motivated leader to work with a strong team in updating services and facilities with a focus on taking Park Place on Peachtree to the next level in Luxury Lifestyle.  The General Manager coordinates and plans service activities in all Association areas and aids in formulating and administering organizational policies by performing the following duties personally or through subordinates, contractors, and vendors consistent with stated and implied Association goals, policies and procedures.

Operational Duties/Responsibilities:

  • Liaison to the Board of Directors.
  • Supervise staff and onsite operations.
  • Work with subcontractors and Association Committees to communicate and implement the specific decisions of the Board of Directors.
  • Serve as liaison among the Board, residents, and overall community through interfacing, networking, and relationship-building between directors, residents, vendors, contractors, and suppliers.
  • Provide support services to the Board for project information including research, bid specifications, contract development and management. Conduct supplier/contractor reviews and contract compliance evaluations.
  • Prepare minutes and action item list following board meetings.
  • Provide regular status updates to the Board on all ongoing projects and obtain Board feedback/approval as necessary.
  • Facilitate Annual Meetings and Elections
  • Create a sense of community in the Association through positive service and communication.
  • Develop and administrate annual operating and capital budgets in accordance with the governing documents, state statutes and Board policies.
  • Prepare, monitor and maintain a complete capital asset reserve program in concert with the governing documents, state statutes and Board policies.

Candidate Qualifications:

Given the active role this individual will be expected to play in the maintaining the standards of excellence of the Association, it is essential that the successful candidate possess the following core competencies, experience, and attributes:

  • Knowledge of security, landscape and maintenance issues and ability to provide guidance to contractors/vendors.
  • Certification through CAI or CACM.
  • Excellent oral and written communication and listening skills.
  • Interpersonal problem-solving abilities.
  • Strong verbal and written communication.
  • Strong financial acumen.

Education and/or Experience:

  • 5 plus years of experience HOA property management, Hospitality or related experience required
  • Bachelor’s Degree preferred.
  • Proficient in the use of current administrative technology tools (such as MS Word, Excel, PowerPoint, etc.); one who recognizes and pursues opportunities to use technology to enhance service delivery and more effectively lead, manage, and monitor operations.

Note: A pre-employment drug screen and background check will be required. The position is currently available.

Salary and Benefits:

Salary is open and commensurate with qualifications and experience. The Association offers an excellent bonus and benefit package, including a comprehensive medical insurance program, vacation, and professional development.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, August 12, 2020, and if possible, sooner.

Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Park Place GM Cover Letter” and “Last Name, First Name, Park Place GM Resume”) respectively to: execsearchus@ggapartners.com.

Defined by Passion

Date:

This article was authored by Henry DeLozier for Golf Course Industry magazine.

Golf is a service business that attracts people who have a passion for the game and its values. Identical twins Daryl and Derek Crawford were born and bred for the job.

© times publications

“Our father was a skycap at TWA in Phoenix and taught us the importance of service to others,” Daryl says. “He passed that along to us.”

He also told his sons they would be defined by their actions, not the color of their skin. A father’s guidance has proved invaluable over the course of his sons’ lifetimes and three decades in the golf business. Their story is one more example of the disparate ways golf can serve as the foundation for lives that are well lived.

The Arizona Golf Association’s 2020 Updegraff Award, given to Derek, an executive with Phoenix-based Gibson Golf Management; and Daryl, the general manager at Papago Golf Course in Phoenix, is only the most recent example. The award, named for Dr. Ed Updegraff of Tucson, a longtime supporter of amateur golf in Arizona, is earned by those whose actions exemplify the spirit of the game.

Golf was an early influence in the twins’ lives. Growing up, they were like most little guys, playing whatever sport was in season. They were introduced to golf at a municipal course in Phoenix and soon became fixtures. “We liked being at the golf course and were always looking for reasons to be there,” Derek remembers.

They began to compete as teenagers, and that’s when they met Bill Dickey, a former winner of the Updegraff Award, and other members of the Desert Mashies, a Phoenix-based group of minority golfers who help young golfers connect with the game. “Bill and Alice Dickey embraced us as family and always helped us when we needed it,” Daryl says.

They played on the first golf team at St. Mary’s Catholic High School in Phoenix and walked on at Arizona State. Good players and enthusiastic competitors, they were attracted to the game’s attributes and values. Accountability, striving toward a goal and staring down adversity or disappointment were part of their DNA.

They worked at courses in the Phoenix area, first in bag rooms, where they refined their service skills, and later in management positions with increasing responsibility. Soon they were being recognized as role models, especially for other young people of color.

In the 1990s, they both left the club life to work as PING tour reps on the men’s and women’s European tours. They became trusted friends and suppliers to the some of the world’s best golfers.

For Daryl and Derek, it all seemed a natural progression.

“We did as our parents taught us, to listen to and learn from good advice,” Derek says. “And we never lost the joy of playing the game.”

“They were brought up in the game and continue to grow as business leaders and all-around golf ambassadors,” said Phil Green, COO and Principal of OB Sports Golf Management, which manages the Papago course where Daryl is the general manager. “Their love for golf, years of experience and strong work ethic have served them well over the years, and they haven’t forgotten to give back along the way. Their story is a great example of the way golf can become the foundation of success.”

As African-Americans, Daryl and Derek stand out in most golfing circles, where black and brown faces are significantly underrepresented. But it’s their actions, not their race – as their father predicted – that have defined them.

“We never felt anyone was trying to stop us or hold us back,” Derek says, as if anyone could.

“We have been blessed,” Daryl adds.

As have we all through their actions and their friendship.

 

Not the Time to Wait

Date:

Henry DeLozier highlights three important points for club leaders to ramp up club operations and refine their game plan.

When asked what steps they are taking to prepare their business for the post-COVID-19 environment, many small- and medium-sized business owners and managers say they’re taking a “wait-and-see” approach. While that attitude is understandable, with conditions and health and safety guidelines changing by the day, it’s also not advisable.

The more effective strategy is the one that many other businesses are taking to navigate the crisis in creative and productive ways: Anticipating and preparing for a post-COVID-19 business, whenever that may come and whatever it might resemble.

In a wide range of businesses, preemptive leaders are driving revenue through new marketing tactics and sales channels, putting new incentives in place to spur immediate purchasing and capture pent-up demand, moving more of their in-person interactions online, pivoting their business to address new needs and developing new products to position their business when customer demand returns to normal.

Others are enhancing their digital presence by sprucing up their website with new content or fixing online issues for a better customer experience. And many businesses are strategizing by mapping out potential scenarios for the future.

Three important points to consider when ramping up club operations:

1. Update the club’s financial plan.

The business interruption and financial impacts will be profound and may even threaten the club’s existence. The board must reset the club’s financial plan by evaluating the current in-flow of dues revenue and the realistic projection of pending banquet and catering activity. Refer to the club’s historic reference points for revenue as the key component in ramping up successfully. Balance revenue projections with the probable attrition rate caused by members who will leave the club for health and financial reasons.

Look realistically at the club’s expenses and prepare yourself – they will be discouraging. Plan to restart programs and services in a phased manner that focuses on the most popular and engaging programs in the eyes of your members.

It’s important to remember that members may have different priorities in a post-recession world. Knowing what those are through surveys and focus groups is far more advisable than assuming the old normal is also the new normal. Keep in mind that the club may not be able to restart at a level and pace that meets members’ expectations without what may be significant investments.

In a financial sense, the club is starting over financially. This can be good for clubs overloaded with expensive debt since it gives them incentive to renegotiate their debt structure. Interest rates are at historic lows and will remain so for some time. This makes it a good time to restructure the club’s financial plan to remove historic flaws, such as membership-optional communities and outdated governance practices.

2. Strengthen your team.

Every club in your area is being affected differently by the pandemic. Some will retain staff with little change. Others will be forced to reduce operations, programs and staff. Some of your own employees will decide not to return or may be unavailable. Be prepared and recruit aggressively to fill and strengthen key positions on your team. It’s also a good time to review and update personnel records, roles and benefits.

3. Introduce new social programs.

As leaders hit the reset button, remember that private clubs enjoy an emotional relationship with their members far more than a transactional one. When evaluating and creating programs, consider the following:

Members will want to see one another and be seen. There will be a great opportunity for friends to be reunited and reminded that their club is a safe haven for their families and friends.

Look at events that are either successive – where one event sets the stage for the next – or part of a series of similar events. Give members the sense of ongoing relationships rather than one-off types of events.

Host member information exchanges. As members anticipate their clubs reopening, they will have lots of questions, which can be boiled down to “What’s changed – and what hasn’t?” Assemble a team of staff members who constitute the Answers Team.

Get ahead of questions by anticipating as many as you can and communicating the answers widely through email, newsletters and social media.

Creating a Reliable Game Plan

The most effective transitional leaders will be those who can manage information aggressively. Keep your stakeholder groups of members, employees, suppliers, and extended business partners – like bankers and insurance carriers – well-informed.

Your members and stakeholders want information, to be sure. Even more importantly, they want confidence that their club is in steady hands. They want to see evidence – action more so than talk – that the club is taking measured steps and addressing the key strategic issues without distraction with petty short-term matters. This capability requires a reliable game plan.

In May, GGA Partners conducted a series of weekly webinars to help club leaders construct their game plan and illustrate the thought processes that go into reopening and operating again in the wake of COVID-19. The sessions offered a deeper look into these three important points and tactics to prepare for a post-pandemic business environment.

The archive of each webinar and accompanying slide deck (if applicable) are available on CMAA University, complimentary to all CMAA members. Once you are signed in to CMAA University, you can find the recording and accompanying resources under CMAA Member Education, COVID-19 Resources. The content is then organized by topic area, see below for where each of the four webinars are housed:

Crisis Management and Communications

Changing Communications for Changing Times – Linda Dillenbeck & Bennett DeLozier – May 27, 2020

Member Surveys in Uncertain Times – Michael Gregory & Ben Hopkinson – May 20, 2020

Reopening Your Club

Transitional Leadership: Restarting Your Club – Henry DeLozier – May 6, 2020

If you don’t know your login information, please contact CMAA through this online form.

 

This article also featured in Golf Course Industry magazine. 

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