Executive Search: General Manager at Camp Lake James

 

GENERAL MANAGER
CAMP LAKE JAMES
Nebo, NC

The Club:

Camp Lake James is an incredible lakeside adventure center in the foothills of the Blue Ridge Mountains, just 45 minutes east of Asheville, NC, surrounded by thousands of acres of public land with access to hundreds of miles of hiking and biking trails.

Perfectly situated in the beautiful mountains of North Carolina, Camp Lake James is a private, member-owned social club which offers the ultimate in lake lifestyle. The Camp is a rustic resort where neighbors socialize, stop by for lunch or drinks on the dock, lounge by the pool or slip into the hot tub, take a paddleboard or kayak out on the lake, hit up the gym, or play lawn games and roast marshmallows at the fire pit.

The Camp has everything members and guests need to relax, play, and create special memories with family, friends, and neighbors. Members of the community spend their days kayaking or canoeing on clear mountain waters, cooling off in the pool, or unwinding around a crackling campfire while roasting marshmallows. After a day on the lake, nothing is better than kicking back at the Social Hall and getting a bite to eat at the County Line Canteen.

The expert staff at the Camp ensure that time spent here is truly memorable and the Activities Director organizes events throughout the year and plans unique, popular events for all ages. Members enjoy wine tastings, camping and ski trips, holiday parties, bonfires on the beach, movies under the stars, family sports, games, crafts, and a dinner club.

Members soak-in nature walks along the shores of Lake James while listening for native frog calls or enjoy a glass of wine during Friday nights “Drinks at the Dock” and Saturday Socials with friends and neighbors. A day at the Camp holds as much or as little diversion as they desire.

Members are warmly welcomed and enjoy resort-style amenities at Camp Lake James when they purchase a home or homesite in 1780 or Old Wildlife Club, both dazzling communities on Lake James. A limited number of recreational licenses enable others to join the Camp, affording access to a resort-style pool, outdoor spa, tennis courts, fishing pond, state-of-the-art fitness facility, and much more.

Camp Lake James At A Glance

– Social Hall & County Line Canteen
– Resort-style pool, outdoor spa, and toddler pool
– State-of-the-art indoor fitness facility
– Beach area with canoes, kayaks, and paddleboards
– Expo Center with bar, snacks, lounge and fireplaces
– Tennis and pickleball courts
– Outdoor amphitheater & fire pit
– Game room & lawn games
– Hully Gully fishing pond
– Boat docking for members
– Neighborhood trail access

Camp Lake James Overview

– 321 Member families (homesites)
– $1.80M Gross volume
– $750K Annual dues
– $600K Rental revenue
– $250K F&B/Events volume
– 25 Employees in-season; 8-9 off-season
– 5 Board members

The General Manager Position:

The General Manager of Camp Lake James is responsible for maintaining a constant focus on the Camp’s commitment to instill a culture of continuous improvement and elevation of the member experience in every area of the operation. An understanding of and appreciation for the nuances and training involved in cultivating this type of cultural environment is required.

The General Manager reports to the Board of Directors and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board and the Camp’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results consistent with strategic vision and planning.

The General Manager coordinates all management functions and works in concert with committee chairs in assisting them in the development of proposed policies, programs, events, etcetera.

The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the Camp’s strategies for high levels of member engagement and satisfaction with Camp experience is a critical part of the position.

Connecting with members and staff is a top priority, the General Manager should have a strong presence and seek to be highly visible to the membership and staff. He or she sets the tone for consistently treating members with first class hospitality and communicates this expectation to the entire staff as well. The overarching focus of the General Manager, and the focus instilled in his or her team, should be on the overall member experience.

Important Individual Characteristics:

The General Manager is responsible to “lead by example”, the camaraderie and engaging nature that is seen throughout the Camp must be exemplified by the General Manager in a natural and intuitively engaging style. He/she must “walk the talk” and exhibit a passion for developing and maintain an environment of extreme hospitality.

– A naturally enthusiastic personality and passion for the club management and hospitality profession.
– A natural leadership style which promotes staff and membership engagement.
– A mind for innovation and action with an ability to act as a thought partner with the board, committees, and homeowners.
– The ability to communicate effectively, both verbally and in writing.
– Experience overseeing small-scale and large-scale service and facility enhancements.
– Ability to create and implement strategic plans, with disciplined follow-through to ensure the vision and goals of the Camp come to fruition.
– Ability to cultivate a high-level of member services and satisfaction.
– Possess a strong understanding of top-notch food and beverage and event experiences for Camp members and guests.
– Effective fiscal management through delivery of actual operational and capital results in alignment with approved budgets.
– Maintain a high level of visibility to members and staff as the face of the Camp.
– Understands the importance of digital communication and can utilize web and social media tools to communicate with the staff and membership.
– Ability to anticipate how the Camp needs to evolve, done by being actively networked in the club industry and being on the forefront of trends in hospitality, club management, and lifestyle communities.

Candidate Qualifications:

– A minimum of 3-5 years of progressive leadership and management experience in a private club or hospitality environment.
– A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
– Active involvement in CMAA or similar organizations where there is a strong network of peers that stay actively abreast of the industry, trends, and opportunities is preferred. Possessing a Certified Club Manager (CCM) designation, or working toward achieving one, is an advantage for applicants.

Note: A pre-employment drug screen and background check will be required. The position is available October 20, 2020.

Salary & Benefits:

Salary is open and commensurate with qualifications and experience. The Camp offers a compensation package which includes a performance bonus plus full benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, November 13, 2020.

Documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Camp LJ GM Cover Letter” and “Last Name, First Name, Camp LJ GM Resume”) respectively to: execsearch@ggapartners.com. Please email resume with references.

For more information about Camp Lake James, please visit camplakejames.com and lakejames.com for videos and information about the area.

 

Executive Search: General Manager at Marietta Country Club

GENERAL MANAGER
MARIETTA COUNTRY CLUB
Kennesaw, GA

 

The Club:

Founded in 1915, Marietta Country Club is a member-owned club in Kennesaw, Georgia, located 28 miles from downtown Atlanta. The Club features 27 spectacular holes of Robert Cupp-designed golf, offering challenging risks and rewards for golfers of all skill levels. Set on historic Civil War era farmland, the Club’s “three nines” yield vistas of Kennesaw Mountain, beautiful lakes, ponds, and streams.

The Tennis facility includes 8 immaculately maintained HydroCourt clay courts and 4 all-weather Laykold hard courts. The Club has a Fitness facility including a weight room, locker rooms, and a group fitness room. The Pool complex includes the pool and snack bar. The Clubhouse consists of the administrative offices, kitchen, member dining areas, lounge and banquet facilities.

Marietta Country Club Overview

  • 1138 members (Golf: 724, Other: 308)
  • Initiation fee (Resident Member Golf: $30,000)
  • Annual Dues (Golf: $6,696)
  • $9.60M Gross volume
  • $4.50M Annual dues
  • $3.40M F&B volume
  • $4.70M Gross payroll
  • 160 Employees in-season; 110 off-season
  • 11 Board members
  • Average age of members is 58

The General Manager Position:

The General Manager reports to the Board and coordinates with the President of the Board on a regular basis. The General Manager implements the policies established by the Board of directors and the Club’s bylaws. He/she develops operational policies and is responsible for the creation and implementation of standard operating procedures for all areas. This includes the preparation of the annual operating and capital budgets and management of operations to attain the desired results.

The General Manager coordinates all management functions and works in concert with committee chairs in assisting them in the development of proposed policies, programs, events, etcetera.

The General Manager is the lead coordinator of programming and development of synergy among all departments. Overseeing the internal and external marketing strategies for membership growth and member engagement is a critical part of the position.

The General Manager should have a strong presence and seek to be highly visible to the membership and staff. They set the tone for consistently treating members with first class of hospitality and communicate this expectation to the entire staff as well.

Important Individual Characteristics:

 

  • A naturally enthusiastic personality and passion for the club management profession.
  • A natural leadership style which promotes staff and membership engagement.
  • Ability to act as a thought partner with the board and committees.
  • The ability to communicate effectively, both verbally and in writing.
  • Disciplined follow-through to ensure the vision and goals of the Club come to fruition.
  • Ability to cultivate a high-level of member services and satisfaction.
  • Possess a strong understanding of top-notch food and beverage experiences for Club members and guests.
  • Effective fiscal management through delivery of actual operational and capital results in alignment with approved budgets.
  • Maintain a high level of visibility to members and staff as the face of the Club.
  • Understands the importance of digital communication and can utilize web and social media tools to communicate with the staff and membership.
  • Ability to develop a dedicated team with a shared vision.

Candidate Qualifications:

 

  • A minimum of 5 years of progressive leadership and management experience in a private club environment. Current Assistant General Managers or Clubhouse Managers at well-recognized clubs, with verifiable records of achievement will also be considered.
  • A Bachelor’s Degree from an accredited college or university, preferably in Hospitality Management or Business.
  • Certified Club Manager (CCM) designation preferred.

Note: A pre-employment drug screen and background check will be required. The position is available September 29, 2020.

Salary & Benefits:

Salary is open and commensurate with qualifications and experience. The club offers an excellent bonus and benefit package.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, October 14, 2020.

Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Marietta GM Cover Letter” and “Last Name, First Name, Marietta GM Resume”) respectively to: execsearchus@ggapartners.com. Please e-mail resume with references.

For more information about Marietta Country Club please visit www.mariettacountryclub.org.

Leveraging Differences in the Boardroom

GGA Partners Releases New Whitepaper on Private Club Governance as Part of Thought Leadership Series

‘Leveraging Differences in the Boardroom’ Now Available for Download

TORONTO, Ontario – International consulting firm GGA Partners has released Leveraging Differences in the Boardroom, the third in its new series of thought leadership whitepapers. This authoritative guide explores the benefits of clubs with diverse boards and suggests several steps to take when recruiting with diversity in mind.

Leveraging Differences in the Boardroom evaluates the consequences of unintentionally insular board composition and challenges the idea of “sameness” in the boardroom, which limits the ability of a board to effectively perform its duties and threatens a club’s health and longevity. The paper illustrates how multiple perspectives contribute to greater success in governance and argues for adjusting the profile of a club’s leadership to better serve members and prospects.

“We often see board members with similar professional, cultural, and ideological backgrounds and perspectives,” explained GGA Partner Henry DeLozier, one of several authors of the piece. “Boards that are neither representative of the membership nor reflective of their surrounding community risk losing the opportunity both to serve their current members and to attract new members.”

In addition, the whitepaper encourages that clubs intent on increasing diversity among their board take a holistic, multi-dimensional approach to its creation. “Forward-thinking boards understand that it is the breadth of perspective, not the mere inclusion of various diverse traits, that benefits the organization,” said DeLozier. “In addition to social diversity, professional and experiential diversity are also important in increasing the range of perspectives represented on the board.”

Board diversification is likely to be met with resistance from the status quo, which the paper aims to help club leaders overcome by providing tactics for building a diverse board, developing new board member criteria, and making a commitment to diversity.

In addition to governance, GGA Partners recently published new whitepapers on strategic planning and branding. The firm has announced that another in the series focused on innovation will be published through the third quarter of 2020.

Click here to download the whitepaper

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

Media Contact:

Bennett DeLozier
GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Speaking the New Language of Brands

GGA Partners Releases New Whitepaper on Private Club Branding as Part of Thought Leadership Series

‘Speaking the New Language of Brands’ Now Available for Download

TORONTO, Ontario – International consulting firm GGA Partners has released Speaking the New Language of Brands, the second in its new series of thought leadership whitepapers.  This authoritative guide redefines a traditional brand value equation and illustrates how adding emotion and experience to a private club’s brand story will increase its value with members.

Speaking the New Language of Brands highlights ways iconic “mega-brands” mold, define, and advance their organizational identity toward the goal of influencing consumer purchasing decisions.  The paper evaluates a traditional outlook on the brand value equation and asserts a redefinition which paves the way to enhanced value perceptions among private club members.

“Traditionally, the key to building value in the eyes of the consumer has been demonstrated in a simple equation, where perceived value is equal to performance divided by price,” explained Henry DeLozier, one of several authors of the piece. “We believe there is a far more effective – and cost efficient – way to increase the value members place in your club and in your brand. It’s by introducing emotion and experience into the equation.”

In addition, the whitepaper argues that a successful branding program is based on the idea of “singularity” and should be designed with differentiation as the primary goal.  “Harkening to the days of the Old West, a branding program should differentiate your cow from all of the other cattle on the range,” said DeLozier.  In other words, creating in the mind of a member or prospective member the belief that there is no other club on the market quite like your club.

Building a brand is easier said than done.  For club managers not familiar with the brand development process, the whitepaper explains six essential steps for clubs to follow when constructing their brand and draws on examples from inside and outside the private club business.

In addition to branding, GGA Partners recently published a new strategic planning whitepaper and has confirmed that others in the series focused on governance and innovation will be published through the third quarter of 2020.

Click here to download the whitepaper

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

Media Contact:

Bennett DeLozier
GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Winning Financial Practices

While directors carry ultimate responsibility for the financial resources of a club, it’s the relationship between the board of directors and club manager that can often determine just how well managed the finances actually are.

Bobby Crifasi, General Manager of New Orleans Country Club, reveals the formula which keeps his club on a sound, sustainable financial footing.

A mismanaged and uninformed approach to financial management can seriously damage a club’s ability to make sound business decisions.

And as the buck stops with the board of directors, it is they who must carefully measure the future financial needs of their club, plan for the sources and uses of funds, and ensure the economic sustainability of the club. Doing so is no small challenge and requires:

  • A comprehensive capital asset replacement roster
  • Maintaining a constant understanding of capital sources and use
  • Command of the club’s balance sheet
  • Sustaining engaged financial review and audit

As one of several duties, that can be a lot to ask of volunteer board members. This is where top-performing club managers step in. The more they can equip their board of directors with the information they need to fulfill their duties, the greater the guarantee of them making the soundest possible business decisions.

Bobby Crifasi manages New Orleans Country Club (NOCC) with style and grace that belies a savvy financial manager. First educated and trained as a certified public accountant, during his time Bobby has seen the Club through a natural disaster in Hurricane Katrina which led to $5 million in unplanned renovations. On a day-to-day basis, Bobby ensures that the Club remains on solid financial ground by keeping his board fully informed on the Club’s financial facts.

“All of our financial information is sent to the board in advance of the board meeting,” explains Crifasi.  “I receive our financial reports by the 10th of each month and that allows a week or so to investigate any variances before the financial information is sent with the board package. If there was anything of significance that I thought the board should know sooner rather than later, I would report on it at the House Committee meeting or email the board directly.”

Keeping the board informed of financial performance metrics is a key for Crifasi and his team, “What we do is provide a lot of financial data comparing this-month to this-month-last-year and year-to-date-this-year to year-to-date-last-year comparatives on a monthly basis.  We do good, old-fashioned spreadsheets with all this information monthly.”

Among the keys that are faithfully tracked at NOCC, Crifasi emphasizes the mission-critical factors in the balance sheet and income statements, “On a monthly basis we focus on key balance sheet items like cash, notes payable, and any other balance sheet items that may have changed significantly during the month.  In addition, we look at our Statement of Income and Expenses and talk about any variances during the month and the factors that may have caused that.  We track initiation fees and dues to ensure we are on budget with those as they represent such a large part of the financial picture.”

On a practical level, NOCC uses a rolling budget process to enable adjustments as conditions require, “We have a rolling budget for the food and beverage operation which is adjusted each month to reflect additions or deletions to the banquet business as well as current forecasts for our restaurant business.”

Given the significant impact of rising labor costs in private clubs, Crifasi adds, “We also look at labor in each department to ensure it is tracking as projected.”  GGA observes that labor expenses are typically the largest category of expenses for facility operators, with benchmarks generally ranging from 52-58% of total expenses for public, semi-private, and resort facilities and slightly higher at 55-62% for private member clubs.

Astute financial management starts with the key information boards require to make sound decisions. Crifasi’s meticulous approach and proactive relationship with his board has helped to simplify an area that other managers can often find complex, providing a financial foundation for the long-term success and stability of NOCC.

If you want to follow in the footsteps of this top-performing manager, four-point approach to financial interaction with board members will provide an invaluable process to work from:

  • Collect and analyze the key financial information
  • Organize the financial details in ready-to-use formats that facilitate comparative analysis
  • Back up the data with detailed department analysis
  • Be ahead of the information curve
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