Tag: Michael Gregory

Life in Flux: The Evolving Priorities of Millennial Golfers

Date:

GGA Partners logo

Nextgengolf logo

PGA of America logo

GGA Partners & Nextgengolf Release Findings from 5th Annual Research Study on Millennial Golf Community

2021 study reveals the habits, attitudes and preferences of over 1,600 millennial golfers.

TORONTO, Ontario (March 17, 2021) – Global consulting firm GGA Partners and Nextgengolf, a subsidiary of the PGA of America, have released the fifth annual Millennial Golf Industry study entitled “Life in Flux: The Evolving Priorities of Millennial Golfers.”

The 2021 Millennial Golf Industry Survey was conducted from November 2020-January 2021 and garnered responses from over 1,600 golfers whose average age was just over 29 years old.

Cover page of the 2021 millennial research report. Title reads "Life in Flux: The Evolving Priorities of Millennial Golfers". Subheader: "Over 1,600 millennial golfers share their habits, attitudes, and preferences about golf. New 2021 findings reveal what's changing and what isn't." Title and subheader overlay image of golf couple taking selfie near flagpin on green with sunset in the background.

Key highlights of the 2021 millennial golfer study include:

– Average annual rounds played reached a new peak: 33.9 rounds, a 9% increase year-over-year and average handicap reached a record low, decreasing 5% to 8.8.

– Average spend per golf round has increased 28% over the past five years, climbing to $47 from $34 in 2017 at an average rate of $3.25 more per round each year.

– For a generation characterized as digital natives, it may come as a surprise that a substantial portion of millennials purchase golf equipment and apparel in-person, roughly two-thirds at a sporting goods store and almost half at a course pro shop.

– As a result of the coronavirus pandemic, golf has become more important to millennial golfers according to 60% of the sample. More than four in five (84%) say they are able to work from home; and over half (51%) say this added flexibility allows them to play more golf.

– Sixty-percent (60%) of participating millennials prefer golf venues that actively exhibit social and environmental values. Nearly two-thirds (64%) say these behaviors would influence their likelihood of purchase, and approximately three-quarters (73%) of those surveyed would be willing to pay more, if excellent social and environmental practices increased the costs of golf venues.

– Millennials are attracted to private clubs that offer non-golf amenities and social components. Interest is highest in amenities offering two key attributes: 1) non-traditional golf play like nighttime golf use and simulators; and 2) a multi-use club experience with casual dining, socialization and fitness.

“Not every millennial is the same, but it’s often communicated that way,” commented Matt Weinberger, Nextgengolf director of operations, PGA of America. “In our continuous work with the millennial audience and now Generation Z, we see tremendous opportunity for PGA Professionals and golf facilities to deliver value to young people while operating their businesses. The key is understanding how golf businesses mesh with millennial lifestyles.”

“What this research shows is a tremendous opportunity for golf facilities and private clubs,” commented GGA Partners’ Michael Gregory, a partner of the firm. “To succeed in attracting the next generation of members, golf facilities must build their reputations around diversity, inclusiveness, and environmental stewardship, providing an amenity and activity profile designed to create experiences which enrich the emotional connection and sense of belonging that elevates the value proposition most appealing to young golfers.”

Historically focused on golfers in the millennial generation (those born between 1981-1996, roughly ages 25-40 in 2021), the study has now begun to span two generations. Nearly one third of the sample audience now technically belongs to Generation Z (those born after 1997, roughly ages 9-24 in 2021), an emergent golfer cohort which the study will continue to evaluate in the future.

Through this study, GGA Partners and Nextgengolf have identified the evolutions happening among the golfers of the future to assist golf facility operators in finding ways to adapt and develop their offerings to meet the needs of the next wave of members and customers.

The 2021 Millennial Research Study is available to all golf facility operators. Download the report by clicking on the link below.

Download the report here

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

About Nextgengolf

Nextgengolf, a subsidiary of the PGA of America, has the mission to provide golfing opportunities for golfers of all ages and make the game of golf more relevant for high school students, college students, and adults. Through the NHSGA, NCCGA and City Tour products, Nextgengolf caters to golfers over 15 years old by proactively keeping golfers engaged through events and bringing new players into the game. For more information, visit nextgengolf.org.

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who daily work to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.

 

Media Contacts

Bennett DeLozier
Manager, GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Michael Abramowitz
PGA of America
561-624-8458
mabramowitz@pgahq.com

Executive Search: General Manager at Richmond Country Club

Date:

GENERAL MANAGER
RICHMOND COUNTRY CLUB
Richmond, B.C.

 

The Club:

In 1951, a group of young Vancouver Jewish business and professional men purchased a nine-hole golf course in West Vancouver (Glen Eagles Country Club). They did this because there were few, if any, country clubs in the Lower Mainland who admitted Jewish members. In 1959, under the leadership of a small group of people from the Jewish Community, and with the support of many interested members, Richmond Country Club was created. The services of golf course architect, Arthur Vernon Macan, were engaged to build an outstanding course, with 5,000 new trees planted in a park-like setting. Since that time, the Club continues to attract a diverse group of members, who want to be part of an engaged social community; who are looking for family activity or an athletic outlet, and who want to get involved in a private club atmosphere.

In 1991, both the clubhouse and golf course were renovated with added amenities of the Fitness Centre and significant improvements to the swimming pool. Since then, a further renovation has taken place with many upgrades to our facility that included newly updated indoor (4) and outdoor tennis courts (4 – bubbled in winter), an updated fitness centre, heated outdoor pool and two renovated restaurants. The Club contributes to amateur golf and tennis by periodically hosting provincial and national events.

Our mission is to be one of North America’s most dynamic, full facility family Country Clubs while respecting and maintaining our core values and Jewish Heritage. Our values include Stewardship, Integrity, Respect, Fairness, Service, Leadership and Accountability, Innovation and Creativity.

The Position:

Reporting directly to the Board of Directors, the General Manager (“GM”) will guide and work with the Board in the development and implementation of Club policies, programs and strategy. The GM shall manage all aspects of the Club including activities and relationships between the Club and its Board of Directors, members, guests, employees, community, government and industry.

Richmond Country Club is seeking a GM who is dedicated to being the best and is willing to embrace the Club’s core values.

The GM will be responsible for the following:

Membership Experience:

  • Develop and deliver a consistently outstanding member experience commensurate with specified member expectations and in keeping with a premier private club.
  • Manage all aspects of the Club’s activities to ensure and maintain the highest standards and quality of activities and service provided by the Club to ensure a high level of member satisfaction.
  • Oversee the development and successful implementation of all marketing and member relations programs to both attract new members and foster positive relations with existing members and their guests.   Ensure all new club members are “met” and properly oriented to the Club.  It is important to be visible and accessible to our members.

Leadership:

  • Act as a catalyst in the development of a Strategic Plan that charts the future course of the Club. The plan will be updated on an annual basis and will act as the framework in which the Club is operated.  The achievement of the key objectives in the plan will be the primary responsibility of the GM.
  • Develop and implement an Annual Business Plan in the context of the Strategic Plan. Regularly update the Board on progress relative to both the Strategic and Annual Business Plans.
  • Maintain and develop a management philosophy that recognizes our people are a key part of the foundation of the Club’s success in delivering a great membership experience and competitive advantage.   Actively promote a positive work environment where teamwork is emphasized.
  • Develop and monitor Human Resource policies consistent with the Board’s desire to treat employees fairly at all times and be compliant with all laws and regulations.
  • Manage and clearly define direct reports’ goals and objectives.  Provide consistent feedback towards continuous improvement, and ensure appropriate personal development occurs, while incorporating succession planning for all key leadership roles.
  • Be visible and approachable to all employees.
  • Ensure compliance with all legal and regulatory matters affecting the Club.

Operational Excellence:

  • Develop and implement best-in-class and industry leading operating policies, programs, procedures and methods while directing the work and promoting the development of all department managers.
  • Monitor long and short-term financial objectives and reporting. In consultation with the Board, Finance Committee and Accountant, prepare and execute the financial plan for the Club that drives Club revenues and achieves the agreed upon financial results.
  • Monitor and stay current with industry trends and ensure Richmond Country Club implements improvements as required.

Communication:

  • Provide quality and timely communication with the Club’s President, Board, employees and members.  Working collaboratively with the Board, this position will take responsibility/ownership of all aspects of Club operations, and share in the Club’s overall success.

Direct Reports:

Assistant General Manager, Controller, Membership Director (vacant), Director of Racquets and Athletics, Food and Beverage Director, Head Golf Professional, Golf Course Superintendent, Facilities Manager.

Candidate Profile:

The GM reports to the Board of Directors through the President. Given the leading role this individual will play in achieving the strategic and business objectives of Richmond Country Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

Leadership Skills:

  • A trustworthy, dynamic leader with the ability to build strong teams by motivating staff and leading by example. Has the ability to provide direction and expectations, continuous performance feedback and recognition that leads to positive outcomes to enhance Member experiences through inspiring department managers and employees. Exhibits leadership skills in team building, employee motivation and service training and is respectful and professional in all interpersonal dealings.

Member Experience:

  • Thorough understanding of and capacity to consistently deliver exceptional standards of service commensurate with a premium private club.
  • Ability to set and maintain high standards for all facilities, services and communications.
  • Leads our Commitment to Health and safety protocols and processes.

Interpersonal/Fit:

  • Demonstrates integrity and ethical conduct in words and deeds; embodies the characteristics of a successful GM through honesty, straightforwardness, accountability, leadership, and dedication.
  • A self-starter with a results-oriented work style combined with excellent verbal and written communication and interpersonal skills demonstrated with all the Club’s stakeholders.
  • Demonstrates energy and a desire to interact with the membership.
  • A confident, diplomatic and competent professional who is a “doer” and a take charge person who recognizes the importance of accountability.
  • Strong professional deportment with a clear commitment to member service through an open and transparent member approach while maintaining a professional balance between empathy and process adherence.

Business/Finance Skills:

  • An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management.
  • A strategic thinker with strong business acumen.
  • Experience managing complex capital projects.
  • Direct experience with golf, tennis, fitness and food and beverage businesses preferred.
  • Incorporates succession planning by preparing staff for key leadership roles.

Education:

  • A post-secondary degree in business or a related discipline is preferred.

Experience and Accreditation:

  • Previous experience as a senior leader at a private country club or other similar top tier facility, with a passion and understanding of what it means to have a premium country club experience.
  • Experience in the hospitality industry beneficial.
  • Experience reporting to a Board that has adopted a club governance structure and processes to lead the Club and GM to success.
  • A Certified Club Manager designation (CCM) is preferred.

Note: The position is currently vacant.

Compensation:

The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, April 7, 2021. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Richmond Resume” and “Last Name, First Name, Richmond Cover Letter”) respectively to: execsearch@ggapartners.com.

George Pinches, Director and Michael Gregory, Partner
GGA Partners, Inc.
execsearch@ggapartners.com

 

For more information on Richmond Country Club please visit richmondcc.ca.

Executive Search: HR Director at The Boulevard Club

Date:

HUMAN RESOURCES DIRECTOR
THE BOULEVARD CLUB
Toronto, ON

 

The Boulevard Club:

For 115 years, there has been a place on the lakeshore devoted to athletic endeavour and a sense of community that is truly unique. It all started August 11th, 1905 when the Club officially started as the Parkdale Canoe Club, setting in motion the hundred plus years of history, activity and memories. The Club moved to its current location at 1491 Lakeshore Boulevard West only a few years later. There have been four fires that devastated the Club, a Great Depression and Two World Wars. Nothing has been able to stop the Boulevard Club in its pursuit of fun, fellowship and sportsmanship.

Today, the emphasis is on family activity as The Boulevard Club continues to keep pace with the dynamic of the world around us. The Club is a modern and vibrant organization offering swimming, tennis, fitness, group lessons and private, badminton, fencing, karate, boating – power and sail, and a full range of lakefront activities including stand-up paddle boarding, rowing, dragon boating and canoeing.

Vision Statement

Our Waterfront Oasis in the City

Mission Statement

Our Members are a Community on the Waterfront.
Inspired by our History, we Foster an Active and Social Environment.

The Position:

The Boulevard Club is seeking a well-qualified, dynamic individual to oversee and manage all Human Resource activities and work cooperatively with all departments to provide an exceptional member and guest experience.

As the Human Resources Director, you will plan, direct and coordinate human resource management activities throughout the Club to maximize the strategic use of human resources. You will maintain overall HR functions such as recruitment, orientation, policies, regulatory compliance, compensation and employee benefits and staff engagement.

The Human Resources Director will be responsible for the following:

 

  • Establishing and Maintaining Interpersonal Relationships – Developing and maintaining constructive and cooperative working relationships with all levels of management & employees.
  • Making Decisions and Solving Problems – Analyzing HR data/information and evaluating results to choose the best solution or solve a problem.
  • Staffing – Responsible for overseeing job advertising, recruiting, interviewing, selecting, hiring, orientating (on-boarding) and promoting employees.
  • Resolving Conflicts and Applying Discipline – Handling complaints, settling dispute & conflicts of employees, terminating employees and administering the disciplinary process/procedures.
  • Developing Programs/Policies – Analyze, modify and maintain HR programs such as benefit and compensation plans. This includes analyzing salary/benefit information from external sources. Develop necessary policies/programs to align with Club goals/objectives,
  • Guiding, Directing, and Motivating – Providing guidance, direction and encouragement to managers/supervisors/employees that includes monitoring & maintaining a performance management system and helping identify the developmental needs of others. Includes providing a leadership role to develop/maintain a culture that enables employees to perform in accordance to Company objectives.
  • Evaluating Information to Determine Compliance with Standards – Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
  • Training and Teaching Others – Help identify the educational needs of employees, provide formal educational or training programs or classes.
  • Documenting/Recording Information – Maintain all employee records in paper or through a computer system.
  • Committee Involvement – Oversee and participate in the Health & Safety Committee and other such Club committees as may be assigned.
  • Developing Objectives/Strategies/Budget – Establishing long-range objectives and specifying the strategies and actions to achieve them including establishing and maintaining the HR budget & input into the overall company budget.

Candidate Profile:

The Human Resources Director reports to the General Manager. Given the leading role this individual will play in achieving the strategic objectives of The Boulevard Club, it is essential that the successful candidate possess the following core competencies, experience and attributes:

 

  • Diploma/degree in Human Resources supplemented by 5 or more years of experience in a human resources generalist role, preferably in a club or hospitality environment.
  • CPHR Designation.
  • A record demonstrating strong customer service orientation.
  • Experience in a diverse, sensitive and ever-changing environment involving many demographics
  • Understanding of club, food & beverage environments with high levels of customer service.
  • Solid business skills are a must in office management, budgeting, information systems, sensitivity to revenue/costs in a membership-driven culture.
  • Well organized, strong analytical skills, excellent interpersonal & decision-making skills.
  • Strong people manager with maturity and confidence to provide leadership in complex situations
  • Knowledge of government regulations.
  • A self-starter and results oriented work style combined with excellent communication and interpersonal skills with all the Club’s stakeholders.

Note: This is a newly created position at the Club.

Compensation:

The Club will offer an attractive year-round compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, March 19, 2021.

Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Boulevard HR Resume” and “Last Name, First Name, Boulevard HR Cover Letter”) respectively to: execsearch@ggapartners.com.

Michael Gregory, Partner and George Pinches, Director
GGA Partners, Inc.
execsearch@ggapartners.com

 

For more information on The Boulevard Club please visit boulevardclub.com.

In Pursuit of Innovation

Date:

GGA Partners Releases Innovation Whitepaper as Part of Thought Leadership Series

‘In Pursuit of Innovation’ aims to provide managers with guidance to unlock creativity

TORONTO, Ontario – GGA Partners, a global consulting firm, has released In Pursuit of Innovation, the fourth in its series of thought leadership whitepapers. This authoritative guide explores how surviving in today’s competitive landscape depends on the ability of clubs and organizations to unlock their creative potential and offers up several guidelines to allow freedom of thought and imagination.

In Pursuit of Innovation highlights the way companies must continuously transform in order to survive and how a constant pursuit of innovation will guard against failure, whether gradual or sudden.  The paper clarifies exactly what constitutes innovation, where it comes from, and how club leaders can practice innovative thinking to unlock a culture of creativity.

“Our experience with thousands of private clubs over nearly three decades shows us that without innovation clubs become stale, membership falls until it eventually flatlines, competitive advantages diminish, members become dissatisfied, and talented staff look elsewhere,” explained GGA Partner Henry DeLozier, one of several authors of the piece.  “Innovation can come from anywhere inside an organization, and we think it should be encouraged from all corners, from the folks raking bunkers to the person answering phones to the accountant balancing the books.”

Innovation happens at the intersection of problems, opportunities, and fervent minds but must be deliberately sought, practiced, and encouraged at all levels. “It’s normal in any business to want to maintain the status quo. It’s comfortable, it’s safe, and it’s easier than making changes,” said DeLozier. “In reality, the status quo only works for so long. If you’re going to grow, you must innovate.”

In Pursuit of Innovation illuminates four common roadblocks to an innovative culture and identifies the steps necessary to unlock a culture of creativity.

In addition to innovation, GGA Partners has published new whitepapers on strategic planning, branding, and governance which are accessible via the firm’s website.

Click here to download the In Pursuit of Innovation whitepaper

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

Media Contact:

Bennett DeLozier
GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

Executive Search: CEO/GM at The Toronto Hunt

Date:

CHIEF EXECUTIVE OFFICER/GENERAL MANAGER
THE TORONTO HUNT
Toronto, ON

 

The Toronto Hunt:

The Toronto Hunt (“the Club”) has been in operation for over 175 years. The Club has one of the finest locations in the Greater Toronto Area, with a spectacular setting and unrivaled vistas on the bluffs overlooking Lake Ontario. It is truly a hidden gem in the heart of the City of Toronto. The Club has an exceptional 9-hole golf course, fabulous dining, one of the most successful private club wine societies in Canada and a warm and congenial membership.

The 2019 strategic plan for the Club begins with the statement “The backdrop to this plan is the continued understanding that we are first and foremost a golf club.” Our vision is “To be a club of choice for our members and their guests, and to offer a golf and social experience of the highest quality.” The Club has consistently maintained a strong financial position and high governance standards. There is a membership waiting list.

The golf course has been ranked as the best 9-hole course in Canada and 35th in the world. The Club has 525 golf members. A state-of-the-art golf centre with four simulators was added in 2020 enabling year-round member enjoyment and instruction opportunities. The number of available golf memberships is limited to ensure the preservation of the Club’s long-standing tradition that no starting times are required for play at any time.

The Club has a robust, year-round food and beverage operation. Serving tens of thousands of meals annually, the clubhouse provides member dining and also serves member-sponsored functions including weddings. The Club also has 300 social members who, along with golf members, enjoy a variety of activities including a wine club, wine tastings, book club, bridge, cooking lessons, yoga, wellness events and frequently scheduled guest speakers.

The Toronto Hunt is seeking a Chief Executive Officer/General Manager (CEO/GM) who is dedicated to the Club’s vision “To be a club of choice for our members and their guests, and to offer a golf and social experience of the highest quality.”

The Position:

Reporting to the Board of Directors through the President, the role of the CEO/GM is to manage Club operations in accordance with the strategic, financial and operational direction set by the Board. The CEO/GM shall serve as Chief Executive Officer of the Club, manage all aspects of the Club including activities and relationships between the Club and its Board of Directors, members, guests, employees, community, government and industry. The CEO/GM is the leader of the Club’s management team and is responsible for managing all facets of the Club’s operations.

The CEO/GM will be responsible for the following:

  • Developing and delivering a consistently excellent member experience commensurate with specified member expectations and in keeping with a premier private club.
  • Properly managing all aspects of the Club’s activities to ensure and maintain the highest standards and quality of activities and services provided by the Club and to ensure a high level of member satisfaction.
  • Developing and implementing best-in-class and industry-leading operating policies, programs, procedures and methods and directing the work and promoting the development of all department managers.
  • Monitoring long and short-term financial objectives and reporting; and, in consultation with the Board, Finance Committee and Controller, preparing and executing the financial plan for the Club, developing annual operating, cash, and capital budgets and preparing and making financial reports for the Board.
  • Establishing personnel policies, initiating and monitoring policies relating to personnel actions, and overseeing training and professional development programs. Acting as a mentor to Direct Reports.
  • Coordinating the development of the Club’s long-range strategic and annual tactical plans consistent with the Club’s long-term strategic direction.
  • Welcoming new Club members, and “meeting and greeting” all Club members as practical during their visits to the Club. Coordinating the marketing and member relations program to promote the Club’s services and facilities to present to potential members. Developing ongoing dialogue and rapport with members and being present at all major Club functions.
  • Incorporating succession planning by preparing staff for key leadership roles.
  • Ensuring compliance with all legal and regulatory matters affecting the Club.

Direct Reports:

Assistant General Manager, Director of Golf, Golf Course and Property Manager, Controller; Facility Manager, Executive Chef and Executive Assistant/Membership Secretary.

Candidate Profile:

The CEO/GM will report to the Board of Directors through the President. Given the leading role this individual will play in achieving the strategic and business objectives of The Toronto Hunt, it is essential that the successful candidate possess the following core competencies, experience and attributes:

Leadership Skills:

  • A trustworthy, dynamic leader with the ability to build strong teams by motivating staff and leading by example. Has the ability to provide direction and expectations, continuous performance feedback and recognition that leads to positive outcomes to enhance member experiences through inspiring department managers and employees. Exhibits leadership skills in team building, employee motivation and service training and is respectful and professional in all interpersonal dealings.

Standard of Care:

  • Thorough understanding of and capacity to consistently deliver exceptional standards of service commensurate with a premium private club.
  • Ability to set and maintain high standards for all facilities, services and communications.
  • Analytical with the ability to use data effectively in reviewing revenue and cost centres.

Interpersonal/Fit:

  • Demonstrates integrity and ethical conduct in words and deeds; embodies the characteristics of a successful leader through honesty, straightforwardness, accountability, leadership, and dedication.
  • A self-starter with a results-oriented workstyle combined with excellent verbal and written communication and interpersonal skills demonstrated with all the Club’s stakeholders.
  • Demonstrates energy and a desire to interact with the membership.
  • A confident, diplomatic and competent professional who is a “doer” and a take- charge person who recognizes the importance of accountability.
  • Strong professional deportment with a clear commitment to member service through an open and transparent member approach while maintaining a professional balance between empathy and process adherence.

Business/Finance Skills:

  • An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management.
  • A strategic thinker with strong business acumen.
  • Experience managing complex capital projects.
  • Direct experience with golf and hospitality businesses.
  • Incorporates succession planning by preparing staff for key leadership roles.

Education:

  • A post-secondary degree in business or a related discipline is preferred.

Experience and Accreditation:

  • Previous experience as a senior leader at a private golf club or other similar top tier golf facility, with a passion and understanding of what it means to have a premium golf club experience.
  • Experience in the hospitality industry beneficial.
  • Experience reporting to a Board that has adopted a club governance structure and processes to lead the Club and CEO/GM to success.
  • Evidence of continued professional development.

Note: The position is currently vacant.

Compensation:

The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Thursday, February 18, 2021. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Toronto Hunt Resume” and ‘Last Name, First Name, Toronto Hunt Cover Letter”) respectively to: execsearch@ggapartners.com.

George Pinches, Director and Michael Gregory, Partner
GGA Partners, Inc.
execsearch@ggapartners.com

 

For more information on The Toronto Hunt please visit torontohunt.com.

GGA Partners Expands Research & Survey Capabilities with the Addition of Experienced Hospitality Research Professor

Date:
Dr. Eric Brey, PhD, joins GGA Partners as a Director to bolster consumer research capabilities

TORONTO, Ontario – GGA Partners has expanded its portfolio of services for private clubs, public golf courses, residential communities, resorts, municipalities and hospitality clients with the addition of an experienced research mind and acting hospitality educator.

Dr. Eric Brey, PhD, a researcher and professor at the University of Wisconsin-Stout, School of Hospitality Leadership, has joined GGA Partners as its newest director to expand the firm’s research efforts.

Dr. Brey’s research expertise will strengthen GGA’s capabilities in customer feedback and market research, both of which are core services for GGA. One of the many expanded offerings the addition of Dr. Brey supports is 3-Factor Theory Analysis designed to provide a deeper and more meaningful understanding of the touchpoints that have the greatest potential to impact customer and member satisfaction.

professional headshot of Dr. Eric Brey, PhD
Dr. Eric Brey, PhD

Recently, Medinah Country Club engaged Dr. Brey to conduct 3-Factor Theory Analysis using the raw survey data collected by GGA. “Identifying the touchpoints important to our members provided tremendous insight across our entire operation” stated Medinah Country Club General Manager Robert Sereci. “Clubs will benefit greatly by using this methodology to pinpoint opportunities on which to focus enhancement efforts to achieve the highest level of enjoyment for their members.”

In addition to enhanced customer satisfaction analysis, Dr. Brey’s vast experience in consumer research will provide expanded opportunities for survey interpretation, managed customer feedback, third party performance monitoring and analysis of existing client data to support GGA’s strategic planning and business intelligence services.

“The synergies created by combining GGA’s expertise in research and strategic planning with the knowledge and experience I bring to consumer research are exponential,” commented Dr. Brey. “Together we will be able to assist golf, club, resort and municipal operators with more detailed and comprehensive data analysis that will enhance their ability to make strategic decisions and improve their operational efficiency and customer experience.”

“Research is a cornerstone of our firm and consumer satisfaction is just one component of GGA’s capabilities in this space. Dr. Brey will play a key role in elevating GGA’s industry leading research, and will apply research best practices and new methods to develop even stronger insights for our clients,” commented GGA Partner Michel Gregory. “As a firm we are working to develop an all-encompassing approach to measuring real time, periodic, and long-term consumer feedback that will benefit a wide range of clients in the private club, resort and hospitality industries as well as municipalities who own golf and leisure assets”.

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, please visit ggapartners.com.

About Dr. Eric Brey, PhD

Dr. Brey earned his B.S. and M.S. from the University of Wisconsin-Stout School of Hospitality Leadership. In 2006, he earned his PhD from Purdue University School of Hospitality and Tourism Management. Dr. Brey spent six years at the University of Memphis, Fogelman College of Business and Economics, Kemmons Wilson School of Hospitality Management before joining the University of Wisconsin-Stout, School of Hospitality Leadership in 2012. In his current role, he serves as professor and chair of the school, teaching marketing, strategy and customer analytics courses, and conducting research on consumer-centric strategy.

Dr. Brey has published numerous peer and refereed journal papers, written industry white papers and book chapters, received many recognitions and honors and has conducted applied research for the United States Golf Association. Recently, Dr. Brey completed a research study for the USGA identifying more than 1,000 touchpoints golfers can have throughout their experience that impact satisfaction and dissatisfaction. The results of the research will provide insights to help operators gain a firm understanding of what customers need and how to meet and exceed those expectations.

 

Media Contacts:

Michael Gregory, Partner
GGA Partners
416-524-0083
michael.gregory@ggapartners.com

 

Executive Search: Head Golf Professional at Bayview Golf & Country Club

Date:

HEAD GOLF PROFESSIONAL
BAYVIEW GOLF & COUNTRY CLUB
Toronto, ON

 

The Club:

Bayview is an outstanding, all-season Toronto Country Club. Centrally located in the GTA, Bayview has been a treasured part of members’ lives for nearly 60 years. Bayview members enjoy a world-class golf course complemented by exceptional sports, recreation, dining and social experiences, all centered in a modern, full-service family private club setting with curling, tennis, aquatics and fitness facilities.

The Golf Facilities:

Designed in 1960 by Canadian Golf Hall of Fame architect Robbie Robinson, and renovated by renowned course designer Doug Carrick, the Bayview Golf and Country Club course consistently ranks among Score Magazine’s Top 100 courses in Canada. Golfers enjoy a stunning course that is equally challenging for both the recreational and scratch golfer. Bayview’s renowned golf course is world-class and can truly be appreciated by the whole family. A comprehensive practice facility, golf simulators and well-stocked, full-service Pro Shop round out the Club’s facilities. The Club has hosted several professional and amateur championships.

The Position:

Bayview is seeking a well-qualified, dynamic individual to oversee and manage Bayview’s golf operations and work cooperatively with other departments to provide an exceptional member and guest experience.

The Head Golf Professional will be responsible for the following:

 

  • Develop and deliver a consistently outstanding member experience commensurate with specified member expectations and in keeping with a premier Tier 1 private golf and country club. Although the Head Professional will rely on the Staff to operate the daily activities, the Head Professional will be responsible for overall performance metrics and service.
  • Recruitment, training, development, performance management and leadership of Golf Operations staff.
  • Preparation of the Golf Operations operating and capital budgets.
  • Work with the Golf Operations staff, management team and various member committees, to develop and implement merchandising programs, club tournaments, leagues, coaching and lesson programs and outside events.
  • Purchasing, merchandising, sales and marketing, inventory management, and financial performance of all aspects of the Pro Shop.
  • Oversight of the golf reservation system, starting procedures, tracking and monitoring play on the golf course.
  • Representation of the Club to members, staff and external agencies. The Head Professional is engaged in new member recruitment.

Candidate Profile:

The Head Professional reports to the General Manager. Given the leading role this individual will play in achieving the strategic objectives of Bayview, it is essential that the successful candidate possess the following core competencies, experience and attributes:

 

  • Class A member of the PGA of Canada with Head Professional experience preferred.
  • A dynamic leader with the ability to maintain a strong team by motivation and leading by example. Has the ability to provide direction and expectations, performance feedback and recognition that leads to positive outcomes. Excellent communication skills.
  • Highly visible leader with friendly and outgoing personality and focus on member service. A leadership style that lends itself to being the ‘face of the golf experience’.
  • An out of the box thinker determined to be innovative in the modern world of golf operations.
  • An ability to work collaboratively with the active volunteer base at the club to achieve results.
  • An understanding of a private member-owned club culture.
  • A demonstrated ability to manage all aspects of the Professional Shop retail business.
  • Proficient instructor well versed in the latest club fitting and teaching technologies.
  • Proven leadership, management and organizational skills.
  • Ability to organize and oversee annual golf event fixtures and programs including participation in the internal marketing and administration of the events and programs.
  • Ability to implement, enforce and maintain all policies, programs and plans as established and communicated through the General Manager.
  • Ability to market, schedule and manage any external competitions and events.
  • Provide support for prospective member sales, new member integration and membership retention programs.
  • Maintain and promote a well-respected and professional image within the Club, the industry and community.
  • A keen interest in continuous learning and professional development in the industry.
  • A self-starter and results oriented work style combined with excellent communication and interpersonal skills with all the Club’s stakeholders.

Note: The current Head Golf Professional will leave the Club on January 29, 2021.

Compensation:

The Club will offer an attractive year-round compensation package, commensurate with experience, which will include a competitive base salary and benefits.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Sunday, January 10, 2021. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Bayview HP Resume” and “Last Name, First Name, Bayview HP Cover Letter”) respectively to: execsearch@ggapartners.com.

Michael Gregory, Partner, and George Pinches, Director
GGA Partners, Inc.
execsearch@ggapartners.com

 

For more information on Bayview Golf & Country Club please visit www.bayviewclub.com.

Executive Search: GM at Vancouver Lawn Tennis & Badminton Club

Date:

GENERAL MANAGER
VANCOUVER LAWN TENNIS & BADMINTON CLUB
Vancouver, BC

 

The Club:

The Vancouver Lawn Tennis and Badminton Club, founded in 1897, has a celebrated history as the city’s premier racquets and social club. Members enjoy superior tennis, badminton and squash programs, fitness and aquatics facilities, superb dining and outstanding service. Conveniently located just 10 minutes from downtown Vancouver and adjacent to the fine Vancouver neighbourhoods of Shaughnessy, Kerrisdale, Kitsilano and False Creek, the Club’s facilities, programs and staff of 100 cater to approximately 4000 members of all ages.

The Club completed a $15 million dollar renovation of its top floor banquet rooms, pub and main kitchen to enhance members’ experience and boost Food and Beverage operations in December 2016. Phase 2 of this renovation plan is set to start in 2022. The Club is currently completing the schematic design and costing for presentation to the membership in early 2021.

Vancouver Lawn provides an exciting opportunity to be part of the ultimate hospitality, leisure and sports environment with an active and engaged membership. The General Manager is expected to make a direct and significant contribution to the ongoing success of the Club, its members and employees.

The Position:

Reporting directly to the Board of Directors, the General Manager (“GM”) will bring a strategic direction to Vancouver Lawn and act as the primary catalyst to ensure the reputation of the Club is maintained and enhanced. The GM shall serve as Chief Operating Officer of the Club, managing all aspects of the Club including activities and relationships between the Club and its Board of Directors, members, guests, employees, community, government and industry. The GM is the leader of the Club’s management team and is responsible for managing all facets of the Club’s operations.

Vancouver Lawn is seeking a GM who is dedicated to being the best and is willing to embrace the Club’s core values of community, tradition, exceptional service, fiscal responsibility, and continuous improvement.

The GM will be responsible for the following:

Membership Experience:

  • Develop and deliver a consistently outstanding member experience commensurate with specified member expectations and in keeping with a premier private club.
  • Manage all aspects of the Club’s activities to ensure and maintain the highest standards and quality of activities and service provided by the Club to ensure a high level of member satisfaction.
  • Oversee the development and successful implementation of all marketing and member relations programs to both attract new members and foster positive relations with existing members and their guests. Ensure all new club members are “met” and properly oriented to the Club. It is important to be visible and accessible to our members.

Operational Excellence:

  • Develop and implement best-in-class and industry leading operating policies, programs, procedures and methods while directing the work and promoting the development of all department managers.
  • Monitor long and short-term financial objectives and reporting. In consultation with the Board, Finance Committee and Controller, prepare and execute the financial plan for the Club.
  • Monitor and stay current with industry trends and ensure Vancouver Lawn implements improvements as required.
  • Act as a catalyst in the development of a Strategic Plan that charts the future course of the Club. The plan will be updated on an annual basis and will act as the framework in which the Club is operated. The achievement of the key objectives in the plan will be the primary responsibility of the GM.
  • Develop and implement an Annual Business Plan in the context of the Strategic Plan. Regularly update the Board on progress relative to both the Strategic and Annual Business Plans.
  • Ensure compliance with all legal and regulatory matters affecting the Club.

People:

  • Maintain and develop a management philosophy that recognizes our people are a key part of the foundation of the Club’s success in delivering a great membership experience and competitive advantage. Actively promote a positive work environment where teamwork is emphasized.
  • Develop and monitor Human Resource policies consistent with the Board’s desire to treat employees fairly at all times and be compliant with all laws/regulations/union contracts.
  • Manage and clearly define direct reports’ goals and objectives. Provide consistent feedback towards continuous improvement, and ensure appropriate personal development occurs, while incorporating succession planning for all key leadership roles.
  • Be visible and approachable to all employees.

Communication:

  • Provide quality and timely communication with the Club’s President, Board, employees and members. Working collaboratively with the Board, this position will take responsibility/ownership of all aspects of Club operations, and share in the Club’s overall success.

Direct Reports:

Controller; Membership & Marketing Director; Athletics Director; Food and Beverage Director; Operations Manager; Member Services Manager and Human Resources Manager.

Candidate Profile:

The GM reports to the Board of Directors through the President. Given the leading role this individual will play in achieving the strategic and business objectives of Vancouver Lawn, it is essential that the successful candidate possess the following core competencies, experience and attributes:

Leadership Skills:

  • A trustworthy, dynamic leader with the ability to build strong teams by motivating staff and leading by example. Has the ability to provide direction and expectations, continuous performance feedback and recognition that leads to positive outcomes to enhance Member experiences through inspiring department managers and employees. Exhibits leadership skills in team building, employee motivation and service training and is respectful and professional in all interpersonal dealings.

Standard of Care:

  • Thorough understanding of and capacity to consistently deliver exceptional standards of service commensurate with a premium private club.
  • Ability to set and maintain high standards for all facilities, services and communications.
  • Leads our Commitment to Health and safety protocols and processes.

Interpersonal/Fit:

  • Demonstrates integrity and ethical conduct in words and deeds; embodies the characteristics of a successful GM through honesty, straightforwardness, accountability, leadership, and dedication.
  • A self-starter with a results-oriented work style combined with excellent verbal and written communication and interpersonal skills demonstrated with all the Club’s stakeholders.
  • Demonstrates energy and a desire to interact with the membership.
  • A confident, diplomatic and competent professional who is a “doer” and a take charge person who recognizes the importance of accountability.
  • Strong professional deportment with a clear commitment to member service through an open and transparent member approach while maintaining a professional balance between empathy and process adherence.

Business/Finance Skills:

  • An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management.
  • A strategic thinker with strong business acumen.
  • Experience managing complex capital projects.
  • Direct experience with racquet sports, fitness, aquatics and food and beverage businesses preferred.
  • Incorporates succession planning by preparing staff for key leadership roles.

Education:

  • A post-secondary degree in business or a related discipline is preferred.

Experience and Accreditation:

  • Previous experience as a senior leader at a private multi-sport, family club or other similar top tier multi-sport facility, with a passion and understanding of what it means to have a premium club experience preferred.
  • Experience in the hospitality industry beneficial.
  • Experience reporting to a Board that has adopted a club governance structure and processes to lead the Club and GM to success.
  • A Certified Club Manager designation (CCM) is preferred.

Note: The incumbent will retire upon the selection and onboarding of the new GM.

Compensation:

The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits. The GM also participates in the Club’s performance bonus award program.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Friday, January 15, 2021. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Van Lawn Resume” and ‘Last Name, First Name, Van Lawn Cover Letter”) respectively to: execsearch@ggapartners.com.

George Pinches, Director and Michael Gregory, Partner
GGA Partners, Inc.
execsearch@ggapartners.com

 

For more information on Vancouver Lawn Tennis & Badminton Club please visit vanlawn.com.

Executive Search: GM at Bayview Golf & Country Club

Date:

GENERAL MANAGER
BAYVIEW GOLF & COUNTRY CLUB
Toronto, ON

 

The Club:

Bayview is an outstanding, all-season Toronto Country Club. Centrally located in the GTA, Bayview has been a treasured part of members’ lives for nearly 60 years. Bayview members enjoy a world-class golf course complemented by exceptional sports, recreation, dining and social experiences, all centered in a modern, full-service family private club setting with curling, tennis, aquatics and fitness facilities.

An impeccable world-class golf course serves as a focal point for our Bayview family. Play outdoor in summer and indoor in winter on Bayview’s six highest-quality Har-Tru courts. Enjoy a full range of programs from friendly daily play to competitive tournaments and inter-club competitions. It’s a cottage in the city! A fabulous 13,000 sq. ft. complex featuring sparkling heated swimming pool, huge sunning deck, swimming lanes, splash pad and wading pool for kids, and delicious poolside dining.

Bayview has a rich history and is well-positioned for future success due to its strong and diverse membership roster, industry leading management team and recently completed significant clubhouse and golf course improvements.

The Position:

The General Manager (“GM”) is the leader of Bayview’s management team and is responsible for managing all facets of the Club’s operations. The GM manages the affairs and directs the employees of the Club subject to and in accordance with the direction of the Board of Directors (the “Board”) acting through the President, who exercises supervisory authority over the GM. The GM attends all meetings of the Board and is an ex-officio member (i.e. non-voting member) of all Board committees.

The GM will be responsible for the following:

Our Membership Experience:

  • Develop and deliver a consistently outstanding member experience commensurate with specified member expectations and in keeping with a premier Tier 1 private golf and country club.
  • Manage all aspects of the Club’s activities to ensure and maintain the highest standards and quality of activities and service provided by the Club to ensure a high level of member satisfaction as measured by our annual Club survey.
  • Oversee the development and successful implementation of all marketing and member relations programs to both attract new members and foster positive relations with existing members and their guests. Ensure all new club members are “met” and properly oriented to the Club. It is important to be visible and accessible to our members.

Our Operational Excellence:

  • Develop and implement best-in-class and industry leading operating policies, programs, procedures and methods while directing the work and promoting the development of all department managers.
  • Monitor long and short-term financial objectives and reporting. In consultation with the Board, Finance Committee and Director of Finance and Administration, prepare and execute the financial plan for the Club as follows: (i) develop annual operating, cash, and capital budgets; (ii) monitor monthly budget and other financial information (iii) initiate effective corrective action as required (iv) approve invoices and other arrangements before inception or payment; and (v) prepare and make timely financial reports to the Board.
  • Monitor and stay current with industry trends and ensure Bayview implements improvements as required. Act as a focal point in the development of the Club’s long-range strategic and annual tactical plans consistent with the Club’s long-term strategic direction.
  • Ensure compliance with all legal and regulatory matters affecting the Club.

Our People:

  • Maintain and develop a management philosophy that recognizes our people are a key part of the foundation of the Club’s success in delivering a great membership experience and competitive advantage. Actively promote a positive work environment where teamwork is emphasized.
  • Develop and monitor basic Human Resource policies consistent with the Board’s desire to treat employees fairly at all times and be compliant with all laws/regulations.
  • Manage and clearly define direct reports goals and objectives. Provide consistent feedback towards continuous improvement, and ensure appropriate personal development occurs, while incorporating succession planning for all key leadership roles.
  • Be visible and approachable to all employees.

Communication:

  • Provide quality and timely communication with the Club’s President, Board, employees and members. Working collaboratively with the Board, this position will take responsibility/ownership of all aspects of Club operations, and share in the Club’s overall success.

Direct Reports:

Clubhouse Manager; Controller; Head Golf Professional; Golf Course Superintendent; Fitness Manager; Director of Tennis; Marketing & Membership Manager; Executive Chef and Curling Manager.

Candidate Profile:

The GM reports to the Board of Directors acting through the President. Given the leading role this individual will play in achieving the strategic and business objectives of Bayview, it is essential that the successful candidate possess the following core competencies, experience and attributes:

Leadership Skills:

  • A dynamic leader with the ability to build strong teams by motivating staff and leading by example. Has the ability to provide direction and expectations, performance feedback and recognition that leads to positive outcomes to enhance Member experiences through inspiring department managers and employees. Exhibits leadership skills in team building, employee motivation and service training and is respectful and professional in all interpersonal dealings.

Standard of Care:

  • Thorough understanding of and capacity to consistently deliver exceptional standards of service commensurate with a Tier 1 private golf and country club.
  • Ability to set and maintain high standards for all facilities, services and communications.
  • Leads our Commitment to Health and safety protocols and processes.

Interpersonal/Fit:

  • Demonstrates integrity and ethical conduct in words and deeds; embodies the characteristics of a successful GM through honesty, straightforwardness, accountability, leadership, and dedication.
  • A self-starter with a results-oriented work style combined with excellent verbal and written communication and interpersonal skills demonstrated with all the Club’s stakeholders.
  • Demonstrates energy and a desire to interact with the membership.
  • A confident, diplomatic and competent professional who is a “doer” and a take charge person who recognizes the importance of accountability.
  • Strong professional deportment with a clear commitment to member service through an open and transparent member approach while maintaining a professional balance between empathy and process adherence.

Business/Finance Skills:

  • An entrepreneurial style combined with a background in all aspects of business management including business development, finance, information technology, human resources, risk management and performance management.
  • A strategic thinker with strong business acumen.
  • Experience managing complex capital projects.
  • Direct experience with golf, tennis, curling, fitness and food and beverage businesses.
  • Incorporates succession planning by preparing staff for key leadership roles.

Education:

  • A post-secondary degree in business or a related discipline is preferred.

Experience and Accreditation:

  • Previous experience as a senior leader at a private golf and country club or other similar top tier golf facility, with a passion and understanding of what it means to have a premium country club experience.
  • Experience in the hospitality industry beneficial.
  • Experience reporting to a Board that has adopted a club governance structure and processes to lead the Club and GM to success.
  • A Certified Club Manager designation (CCM) is preferred.

Note: The position is currently vacant.

Compensation:

The Club will offer an attractive compensation package, commensurate with experience, which will include a competitive base salary and benefits. The GM/COO also participates in the Club’s performance bonus award program.

Inquiries:

IMPORTANT: Interested candidates should submit resumes along with a detailed cover letter which addresses the qualifications and describes your alignment/experience with the prescribed position by Wednesday, November 25, 2020. Those documents must be saved and emailed in Word or PDF format (save as “Last Name, First Name, Bayview Resume” and “Last Name, First Name, Bayview Cover Letter”) respectively to: execsearch@ggapartners.com.

George Pinches, Director
GGA Partners
execsearch@ggapartners.com

Michael Gregory, Partner
GGA Partners
michael.gregory@ggapartners.com

 

For more information on Bayview Golf & Country Club please visit www.bayviewclub.com.

The New Urgency of Strategic Planning

Date:

GGA Partners Continues Thought Leadership Series with Four New Whitepapers

‘The New Urgency of Strategic Planning’ Now Available for Download

TORONTO (June 10, 2020) – GGA Partners – international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities – will continue its thought leadership series with the publication of four new whitepapers to help leaders of golf, club, and leisure businesses make better-informed decisions regarding key planning and marketing challenges.  The whitepapers focus on strategic planning, branding, governance, and innovation.

Let’s Face It, Times Are Changing

That may be the understatement of the year.

Between rapidly advancing technology, economic uncertainty, transforming demographic and lifestyle stressors, and a digitally-connected global community, the environment for club and leisure-related businesses is more competitive than ever.

The business landscape is shifting and management stances are evolving, yet the principles of competition endure: one’s gain is another’s loss and the strongest will come out on top.

Knowledge is a tremendous source of strength and GGA Partners is developing authoritative reports on the industry’s most pressing issues and constructing advanced problem-solving guides for the road ahead.

The New Urgency of Strategic Planning

The strategic planning whitepaper, which can now be downloaded from the GGA Partners website, focuses on a misconception regarding the strategic planning process, according to Henry DeLozier, who along with GGA partners Steve Johnston, Rob Hill, Derek Johnston, and Michael Gregory authored the paper.

“Because of its traditional long-range horizons, many club leaders don’t prioritize strategic planning,” DeLozier said. “With conditions inside and outside the club environment changing as quickly as they are, there’s a new urgency to strategic planning.”

In addition, the whitepaper argues for a shorter planning cycle, ranging anywhere from 12 to 24 months, and a closer connection between strategy and execution.

“Businesses that are directly affected by shifts in the economy and consumer preferences should consider shorter planning cycles,” Johnston said.  “Think about it: Would a five-year strategic plan created in 2015 successfully guide your business today?”

Today’s most successful clubs look at their strategic plan as a blueprint for action, Hill added. “They don’t put their plans on a shelf to gather dust. They’re implementing their plans, adjusting as needed and executing their vision for the club.”

For club managers not familiar with the strategic planning process, the whitepaper explains five key steps in developing a plan and draws on examples from inside and outside the private club business.

In addition to strategic planning, other whitepapers in the series focused on branding, governance, and innovation will be published through the third quarter of 2020.  Discover more about the cross-section of high-impact topics GGA Partners is studying at ggapartners.com.

Click here to download the whitepaper

 

About GGA Partners

GGA Partners™ is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts, and residential communities.  We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives, and maximize asset performance.

Established in 1992 as the KPMG Golf Industry Practice, our global team of experienced professionals leverage in-depth business intelligence and proprietary global data to deliver impactful strategic solutions and lasting success. For more information, visit ggapartners.com.

Media Contact:

Bennett DeLozier
GGA Partners
602-614-2100
bennett.delozier@ggapartners.com

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